---
title: "COMSPOT — Four Years of Shopware Ownership"
description: "Since the 2021 relaunch, nuonic has run and evolved COMSPOT's online shop — from Shopware 5 to 6.7, with more than 1,500 work items across four years."
canonical_url: "https://nuonic.de/en/case-studies/comspot-focus"
last_updated: "2026-10-13"
---

<case-study-hero eyebrow="Case Study · F.O.C.U.S." image="/images/case-studies/comspot-hero.jpg" imageAlt="COMSPOT online shop — omnichannel integration of Apple Premium retail and e-commerce">

A relaunch was the beginning. The ownership <span>



</span>



<span className="mono-hl">

stayed.

</span>



<template v-slot:lead="">

Since the 2021 Shopware relaunch, nuonic has run and evolved COMSPOT's online shop — across a full platform generation from Shopware 5 to 6.7. More than 1,500 work items, four years, a system that never stood still. Delivered with the F.O.C.U.S. framework.

</template>
</case-study-hero>

<case-study-focus-strip :phases="[{"letter":"F","name":"Facts","tagline":"Reality over assumptions"},{"letter":"O","name":"Objectives","tagline":"Clarity before speed"},{"letter":"C","name":"Constraints","tagline":"The truth about systems"},{"letter":"U","name":"Execution","tagline":"Build, don't discuss"},{"letter":"S","name":"Scaling","tagline":"Growth is a system"}]">



</case-study-focus-strip>

<case-study-facts :facts="[{"label":"Client","value":"COMSPOT – Apple Premium Partner"},{"label":"Industry","value":"ITC Retail / Omnichannel"},{"label":"Platform","value":"Shopware 5 → 6 → 6.7"},{"label":"ERP","value":"BYOS (in-house development)"},{"label":"Start","value":"Relaunch go-live 2021"},{"label":"Status","value":"ongoing (2026)"},{"label":"Services","value":"Maintenance · Continuous development · SW upgrades"}]" :tags="["Shopware 5","Shopware 6.7","EPOQ Search","EPOQ Recommendations","Store Locator","Store PickUp","Configurator UX","Targo Leasing","BYOS (ERP)","CMP / GTM","Omnichannel"]" label="At a glance">



</case-study-facts>

<case-study-section letter="F" name="Facts" subtitle="Reality over assumptions">

COMSPOT is one of Germany's leading Apple Premium retailers — with brick-and-mortar stores and an online shop closely interlocked with the in-store business. After the 2021 Shopware relaunch, this shop didn't need a one-off project but a partner: a [Shopware agency](/en/shopware-agency) that safeguards operations and keeps evolving the system across years and platform generations.

</case-study-section>

<case-study-section letter="O" name="Objectives" subtitle="Clarity before speed">

- **Stability in daily operations:** a high-traffic shop that sells without interruption.
- **Interlock omnichannel:** integrate store locator, store pickup, and branch inventory seamlessly into the online purchase.
- **Increase conversion:** search, listing & recommendations (EPOQ) plus an optimized configurator UX.
- **Stay future-proof:** across Shopware versions — through to the current 6.7 upgrade.

</case-study-section>

<case-study-section letter="C" name="Constraints" subtitle="The truth about systems">

- **No standstill:** every change has to hold up in the live operation of a high-revenue shop.
- **A grown integration landscape:** the in-house ERP BYOS, EPOQ, tracking/CMP, Targo leasing, branch binding — everything interlocks.
- **Platform switch in production:** Shopware 5 → 6 → 6.7, without interrupting daily business.
- **Clean release:** structured workflows from release through stage QA to live QA.

</case-study-section>

<case-study-callout title="Why F.O.C.U.S.?">

Projects don't fail on technology, but on unclear facts, goals, and limits. **The framework forces clarity — before the first line of code.**

</case-study-callout>

<case-study-stats :stats="[{"value":"1,500+","label":"Work items handled"},{"value":"~4.5 yrs","label":"Ongoing partnership"},{"value":"SW 5 → 6.7","label":"Platform generation supported"},{"value":"11","label":"Development initiatives"}]">



</case-study-stats>

<case-study-heading eyebrow="Execution & Scaling">

Not a one-off project. <span className="mono-hl">

A system that never stood still.

</span>
</case-study-heading>

<case-study-section letter="U" name="Execution" subtitle="Build, don't discuss">

More than 1,500 work items over four years of [Shopware development](/en/shopware-agency/development) — structured into eleven development initiatives instead of worked off as a ticket graveyard. Every change runs the same path: release, stage QA, live QA.

**Every work item by the same formula:** impact on revenue & stability · commitment to the deadline · ownership over years.

- **EPOQ integration:** intelligent search, listing, and product recommendations for more conversion.
- **Omnichannel expanded:** store locator and store pickup with branch inventory right in the purchase flow.
- **Configurator UX optimized:** and the product detail page (PDP) continuously improved.
- **Targo leasing integrated:** financing as a payment method for commercial customers.
- **BYOS connection maintained:** the interface to the client's own ERP kept stable across every version jump.
- **Tracking & consent kept clean:** CMP/GTM adjustments carried forward over the years.

</case-study-section>

<case-study-testimonial background="gray" name="Christin Wehner - Team Lead eCommerce Management" role="on working with nuonic Digital">

In day-to-day business, you quickly notice whether an agency truly understands your shop. With nuonic Digital, that is exactly the case: direct communication, proactive contacts, and solutions that fit our processes — not the other way around. Whether it is search and recommendations through EPOQ, connecting our store inventory for store pickup, or ongoing Shopware updates, requirements are implemented properly, aligned transparently, and reliably brought live through approval, staging, and live QA. For me as Team Lead eCommerce, that means above all one thing: I can rely on our shop running stably while continuously improving.

</case-study-testimonial>

<case-study-section letter="S" name="Scaling" subtitle="Growth is a system">

This is where a project separates from a partnership. Maintenance turned into strategic development — carried across a full platform generation:

- **Shopware 5 → 6 → 6.7:** [migration to Shopware 6](/en/shopware-agency/migration) and major upgrades without standstill in daily business.
- **Maintenance became strategy:** a dedicated initiative for [strategic development](/en/services/growth) & analysis.
- **Continuous delivery:** ~1,500 work items prioritized data-driven instead of in a big bang.
- **Trade-in inside the purchase:** [device buyback right on the product page](/en/insights/comspot-trade-in-device-buyback) instead of a separate portal — with an instant buyback value and payout after inspection.
- **Stable operation over years:** [Shopware support & maintenance](/en/shopware-agency/support) with the same partner from 2021 to today, without friction from a handover.

</case-study-section>

<case-study-callout title="Go-live is not the success. It's the starting point of ownership.">

Four and a half years later, the shop runs on a platform generation further than on day one — **with more features, new sales channels, and stable across every upgrade.**

</case-study-callout>

<focus-roles :roles="[{"title":"Strategist","tagline":"Clarify facts, goals & limits – before anything is built."},{"title":"Architect","tagline":"Update-capable structure across platform generations."},{"title":"Builder","tagline":"Deliver iteratively – with pipeline, stage & review."},{"title":"Operator","tagline":"Own operations, upgrades & development over years."}]" label="Four roles, one team">
<template v-slot:heading="">

Four roles, <span className="mono-hl">

one system that holds.

</span>
</template>

<template v-slot:intro="">

Responsibility across the full cycle — operationally tied to the phases, with no handoffs into the void.

</template>
</focus-roles>

<case-study-testimonial background="gray" name="Michael Hencke - Managing Director & Founder, ByteClub & COMSPOT GmbH" role="on working with nuonic Digital">

After the relaunch of our online shop, we weren't looking for a service provider but a partner – and with nuonic Digital we found exactly that. Across several years and a complete platform switch from Shopware 5 to 6.7, our shop ran reliably while continuously getting better. From the interplay with our in-house ERP to the integration of stores and online through to new sales channels, the team reliably delivered complex requirements – always with an eye on what truly moves our business forward. The collaboration is partnership-driven, forward-looking, and I can recommend it without reservation.

</case-study-testimonial>

<case-study-updates :items="[{"to":"/en/insights/comspot-trade-in-device-buyback","badge":"Feature release","note":"Old devices can be traded in right on the product page — an instant buyback value at the moment of purchase instead of a separate portal."},{"to":"/en/case-studies/shopware-search-integration","badge":"searchHub","note":"We also implemented the searchHub integration at COMSPOT — why search quality goes beyond returning a list of results."}]" label="Feature updates & related work">
<template v-slot:heading="">

What keeps <span className="mono-hl">

moving

</span>

 at COMSPOT.

</template>

<template v-slot:intro="">

The shop is not a closed project — we document new features and adjacent work as they ship.

</template>
</case-study-updates>

<service-contact background="navy" ctaLabel="Let's talk about impact →" ctaTo="/en/contact" label="Contact" phone="+49 40 32890163-0">
<template v-slot:heading="">

Does your shop need a partner, not a service provider? Let's talk about <span className="cta-hl">

impact

</span>

.

</template>

<template v-slot:body="">

nuonic Digital GmbH & Co. KG · Munich & Hamburg

</template>
</service-contact>