---
title: "COMSPOT — Four Years of Shopware Ownership"
description: "Since the 2021 relaunch, nuonic has run and evolved COMSPOT's online shop — from Shopware 5 to 6.7, with more than 1,500 work items across four years."
canonical_url: "https://nuonic.de/en/case-studies/comspot-focus"
last_updated: "2026-08-14T18:31:48.336Z"
---

<case-study-hero eyebrow="Case Study · F.O.C.U.S." image="/images/case-studies/comspot-hero.jpg" imageAlt="COMSPOT online shop — omnichannel integration of Apple Premium retail and e-commerce">

A relaunch was the beginning. The ownership <span>



</span>



<span className="mono-hl">

stayed.

</span>



<template v-slot:lead="">

Since the 2021 Shopware relaunch, nuonic has run and evolved COMSPOT's online shop — across a full platform generation from Shopware 5 to 6.7. More than 1,500 work items, four years, a system that never stood still. Delivered with the F.O.C.U.S. framework.

</template>
</case-study-hero>

<case-study-focus-strip :phases="[{"letter":"F","name":"Facts","tagline":"Reality over assumptions"},{"letter":"O","name":"Objectives","tagline":"Clarity before speed"},{"letter":"C","name":"Constraints","tagline":"The truth about systems"},{"letter":"U","name":"Execution","tagline":"Build, don't discuss"},{"letter":"S","name":"Scaling","tagline":"Growth is a system"}]">



</case-study-focus-strip>

<case-study-facts :facts="[{"label":"Client","value":"COMSPOT – Apple Premium Partner"},{"label":"Industry","value":"ITC Retail / Omnichannel"},{"label":"Platform","value":"Shopware 5 → 6 → 6.7"},{"label":"ERP","value":"BYOS (in-house development)"},{"label":"Start","value":"Relaunch go-live 2021"},{"label":"Status","value":"ongoing (2026)"},{"label":"Services","value":"Maintenance · Continuous development · SW upgrades"}]" :tags="["Shopware 5","Shopware 6.7","EPOQ Search","EPOQ Recommendations","Store Locator","Store PickUp","Configurator UX","Targo Leasing","BYOS (ERP)","CMP / GTM","Omnichannel"]" label="At a glance">



</case-study-facts>

<case-study-section letter="F" name="Facts" subtitle="Reality over assumptions">

COMSPOT is one of Germany's leading Apple Premium retailers — with brick-and-mortar stores and an online shop closely interlocked with the in-store business. After the 2021 Shopware relaunch, this shop didn't need a one-off project but a partner: a [Shopware agency](/en/shopware-agency) that safeguards operations and keeps evolving the system across years and platform generations.

</case-study-section>

<case-study-section letter="O" name="Objectives" subtitle="Clarity before speed">

- **Stability in daily operations:** a high-traffic shop that sells without interruption.
- **Interlock omnichannel:** integrate store locator, store pickup, and branch inventory seamlessly into the online purchase.
- **Increase conversion:** search, listing & recommendations (EPOQ) plus an optimized configurator UX.
- **Stay future-proof:** across Shopware versions — through to the current 6.7 upgrade.

</case-study-section>

<case-study-section letter="C" name="Constraints" subtitle="The truth about systems">

- **No standstill:** every change has to hold up in the live operation of a high-revenue shop.
- **A grown integration landscape:** the in-house ERP BYOS, EPOQ, tracking/CMP, Targo leasing, branch binding — everything interlocks.
- **Platform switch in production:** Shopware 5 → 6 → 6.7, without interrupting daily business.
- **Clean release:** structured workflows from release through stage QA to live QA.

</case-study-section>

<case-study-callout title="Why F.O.C.U.S.?">

Projects don't fail on technology, but on unclear facts, goals, and limits. **The framework forces clarity — before the first line of code.**

</case-study-callout>

<case-study-stats :stats="[{"value":"1,500+","label":"Work items handled"},{"value":"~4.5 yrs","label":"Ongoing partnership"},{"value":"SW 5 → 6.7","label":"Platform generation supported"},{"value":"11","label":"Development initiatives"}]">



</case-study-stats>

<case-study-heading eyebrow="Execution & Scaling">

Not a one-off project. <span className="mono-hl">

A system that never stood still.

</span>
</case-study-heading>

<case-study-section letter="U" name="Execution" subtitle="Build, don't discuss">

More than 1,500 work items over four years of [Shopware development](/en/shopware-agency/development) — structured into eleven development initiatives instead of worked off as a ticket graveyard. Every change runs the same path: release, stage QA, live QA.

**Every work item by the same formula:** impact on revenue & stability · commitment to the deadline · ownership over years.

- **EPOQ integration:** intelligent search, listing, and product recommendations for more conversion.
- **Omnichannel expanded:** store locator and store pickup with branch inventory right in the purchase flow.
- **Configurator UX optimized:** and the product detail page (PDP) continuously improved.
- **Targo leasing integrated:** financing as a payment method for commercial customers.
- **BYOS connection maintained:** the interface to the client's own ERP kept stable across every version jump.
- **Tracking & consent kept clean:** CMP/GTM adjustments carried forward over the years.

</case-study-section>

<case-study-section letter="S" name="Scaling" subtitle="Growth is a system">

This is where a project separates from a partnership. Maintenance turned into strategic development — carried across a full platform generation:

- **Shopware 5 → 6 → 6.7:** [migration to Shopware 6](/en/shopware-agency/migration) and major upgrades without standstill in daily business.
- **Maintenance became strategy:** a dedicated initiative for [strategic development](/en/services/growth) & analysis.
- **Continuous delivery:** ~1,500 work items prioritized data-driven instead of in a big bang.
- **Stable operation over years:** [Shopware support & maintenance](/en/shopware-agency/support) with the same partner from 2021 to today, without friction from a handover.

</case-study-section>

<case-study-callout title="Go-live is not the success. It's the starting point of ownership.">

Four and a half years later, the shop runs on a platform generation further than on day one — **with more features, new sales channels, and stable across every upgrade.**

</case-study-callout>

<focus-roles :roles="[{"title":"Strategist","tagline":"Clarify facts, goals & limits – before anything is built."},{"title":"Architect","tagline":"Update-capable structure across platform generations."},{"title":"Builder","tagline":"Deliver iteratively – with pipeline, stage & review."},{"title":"Operator","tagline":"Own operations, upgrades & development over years."}]" label="Four roles, one team">
<template v-slot:heading="">

Four roles, <span className="mono-hl">

one system that holds.

</span>
</template>

<template v-slot:intro="">

Responsibility across the full cycle — operationally tied to the phases, with no handoffs into the void.

</template>
</focus-roles>

<case-study-testimonial background="gray" name="Michael Hencke - Managing Director & Founder, ByteClub & COMSPOT GmbH" role="on working with nuonic Digital">

After the relaunch of our online shop, we weren't looking for a service provider but a partner – and with nuonic Digital we found exactly that. Across several years and a complete platform switch from Shopware 5 to 6.7, our shop ran reliably while continuously getting better. From the interplay with our in-house ERP to the integration of stores and online through to new sales channels, the team reliably delivered complex requirements – always with an eye on what truly moves our business forward. The collaboration is partnership-driven, forward-looking, and I can recommend it without reservation.

</case-study-testimonial>

<service-contact background="navy" ctaLabel="Let's talk about impact →" ctaTo="/en/contact" image="/images/team/founders.jpg" imageAlt="Benedikt Rillox and Alex Jank, the founders of nuonic Digital" label="Contact" phone="+49 8141 828197-0">
<template v-slot:heading="">

Does your shop need a partner, not a service provider? Let's talk about impact.

</template>

<template v-slot:body="">

nuonic Digital GmbH & Co. KG · Munich & Hamburg

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</service-contact>