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— Four Years of Shopware Ownership",{"type":119,"value":120,"toc":419},"minimark",[121,148,152,158,172,206,237,247,251,262,318,363,372,391,400],[122,123,127,134,141],"case-study-hero",{"eyebrow":124,"image":125,"imageAlt":126},"Case Study · F.O.C.U.S.","\u002Fimages\u002Fcase-studies\u002Fcomspot-hero.jpg","COMSPOT online shop — omnichannel integration of Apple Premium retail and e-commerce",[128,129,130,131],"p",{},"A relaunch was the beginning. The ownership ",[132,133],"span",{},[128,135,136],{},[132,137,140],{"className":138},[139],"mono-hl","stayed.",[142,143,145],"template",{"v-slot:lead":144},"",[128,146,147],{},"Since the 2021 Shopware relaunch, nuonic has run and evolved COMSPOT's online shop — across a full platform generation from Shopware 5 to 6.7. More than 1,500 work items, four years, a system that never stood still. Delivered with the F.O.C.U.S. framework.",[149,150],"case-study-focus-strip",{":phases":151},"[{\"letter\":\"F\",\"name\":\"Facts\",\"tagline\":\"Reality over assumptions\"},{\"letter\":\"O\",\"name\":\"Objectives\",\"tagline\":\"Clarity before speed\"},{\"letter\":\"C\",\"name\":\"Constraints\",\"tagline\":\"The truth about systems\"},{\"letter\":\"U\",\"name\":\"Execution\",\"tagline\":\"Build, don't discuss\"},{\"letter\":\"S\",\"name\":\"Scaling\",\"tagline\":\"Growth is a system\"}]",[153,154],"case-study-facts",{":facts":155,":tags":156,"label":157},"[{\"label\":\"Client\",\"value\":\"COMSPOT – Apple Premium Partner\"},{\"label\":\"Industry\",\"value\":\"ITC Retail \u002F Omnichannel\"},{\"label\":\"Platform\",\"value\":\"Shopware 5 → 6 → 6.7\"},{\"label\":\"ERP\",\"value\":\"BYOS (in-house development)\"},{\"label\":\"Start\",\"value\":\"Relaunch go-live 2021\"},{\"label\":\"Status\",\"value\":\"ongoing (2026)\"},{\"label\":\"Services\",\"value\":\"Maintenance · Continuous development · SW upgrades\"}]","[\"Shopware 5\",\"Shopware 6.7\",\"EPOQ Search\",\"EPOQ Recommendations\",\"Store Locator\",\"Store PickUp\",\"Configurator UX\",\"Targo Leasing\",\"BYOS (ERP)\",\"CMP \u002F GTM\",\"Omnichannel\"]","At a glance",[159,160,164],"case-study-section",{"letter":161,"name":162,"subtitle":163},"F","Facts","Reality over assumptions",[128,165,166,167,171],{},"COMSPOT is one of Germany's leading Apple Premium retailers — with brick-and-mortar stores and an online shop closely interlocked with the in-store business. After the 2021 Shopware relaunch, this shop didn't need a one-off project but a partner: a ",[168,169,170],"a",{"href":30},"Shopware agency"," that safeguards operations and keeps evolving the system across years and platform generations.",[159,173,177],{"letter":174,"name":175,"subtitle":176},"O","Objectives","Clarity before speed",[178,179,180,188,194,200],"ul",{},[181,182,183,187],"li",{},[184,185,186],"strong",{},"Stability in daily operations:"," a high-traffic shop that sells without interruption.",[181,189,190,193],{},[184,191,192],{},"Interlock omnichannel:"," integrate store locator, store pickup, and branch inventory seamlessly into the online purchase.",[181,195,196,199],{},[184,197,198],{},"Increase conversion:"," search, listing & recommendations (EPOQ) plus an optimized configurator UX.",[181,201,202,205],{},[184,203,204],{},"Stay future-proof:"," across Shopware versions — through to the current 6.7 upgrade.",[159,207,211],{"letter":208,"name":209,"subtitle":210},"C","Constraints","The truth about systems",[178,212,213,219,225,231],{},[181,214,215,218],{},[184,216,217],{},"No standstill:"," every change has to hold up in the live operation of a high-revenue shop.",[181,220,221,224],{},[184,222,223],{},"A grown integration landscape:"," the in-house ERP BYOS, EPOQ, tracking\u002FCMP, Targo leasing, branch binding — everything interlocks.",[181,226,227,230],{},[184,228,229],{},"Platform switch in production:"," Shopware 5 → 6 → 6.7, without interrupting daily business.",[181,232,233,236],{},[184,234,235],{},"Clean release:"," structured workflows from release through stage QA to live QA.",[238,239,241],"case-study-callout",{"title":240},"Why F.O.C.U.S.?",[128,242,243,244],{},"Projects don't fail on technology, but on unclear facts, goals, and limits. ",[184,245,246],{},"The framework forces clarity — before the first line of code.",[248,249],"case-study-stats",{":stats":250},"[{\"value\":\"1,500+\",\"label\":\"Work items handled\"},{\"value\":\"~4.5 yrs\",\"label\":\"Ongoing partnership\"},{\"value\":\"SW 5 → 6.7\",\"label\":\"Platform generation supported\"},{\"value\":\"11\",\"label\":\"Development initiatives\"}]",[252,253,255],"case-study-heading",{"eyebrow":254},"Execution & Scaling",[128,256,257,258],{},"Not a one-off project. ",[132,259,261],{"className":260},[139],"A system that never stood still.",[159,263,267,274,280],{"letter":264,"name":265,"subtitle":266},"U","Execution","Build, don't discuss",[128,268,269,270,273],{},"More than 1,500 work items over four years of ",[168,271,272],{"href":27},"Shopware development"," — structured into eleven development initiatives instead of worked off as a ticket graveyard. Every change runs the same path: release, stage QA, live QA.",[128,275,276,279],{},[184,277,278],{},"Every work item by the same formula:"," impact on revenue & stability · commitment to the deadline · ownership over years.",[178,281,282,288,294,300,306,312],{},[181,283,284,287],{},[184,285,286],{},"EPOQ integration:"," intelligent search, listing, and product recommendations for more conversion.",[181,289,290,293],{},[184,291,292],{},"Omnichannel expanded:"," store locator and store pickup with branch inventory right in the purchase flow.",[181,295,296,299],{},[184,297,298],{},"Configurator UX optimized:"," and the product detail page (PDP) continuously improved.",[181,301,302,305],{},[184,303,304],{},"Targo leasing integrated:"," financing as a payment method for commercial customers.",[181,307,308,311],{},[184,309,310],{},"BYOS connection maintained:"," the interface to the client's own ERP kept stable across every version jump.",[181,313,314,317],{},[184,315,316],{},"Tracking & consent kept clean:"," CMP\u002FGTM adjustments carried forward over the years.",[159,319,323,326],{"letter":320,"name":321,"subtitle":322},"S","Scaling","Growth is a system",[128,324,325],{},"This is where a project separates from a partnership. Maintenance turned into strategic development — carried across a full platform generation:",[178,327,328,338,348,354],{},[181,329,330,333,334,337],{},[184,331,332],{},"Shopware 5 → 6 → 6.7:"," ",[168,335,336],{"href":36},"migration to Shopware 6"," and major upgrades without standstill in daily business.",[181,339,340,343,344,347],{},[184,341,342],{},"Maintenance became strategy:"," a dedicated initiative for ",[168,345,346],{"href":72},"strategic development"," & analysis.",[181,349,350,353],{},[184,351,352],{},"Continuous delivery:"," ~1,500 work items prioritized data-driven instead of in a big bang.",[181,355,356,333,359,362],{},[184,357,358],{},"Stable operation over years:",[168,360,361],{"href":42},"Shopware support & maintenance"," with the same partner from 2021 to today, without friction from a handover.",[238,364,366],{"title":365},"Go-live is not the success. It's the starting point of ownership.",[128,367,368,369],{},"Four and a half years later, the shop runs on a platform generation further than on day one — ",[184,370,371],{},"with more features, new sales channels, and stable across every upgrade.",[373,374,377,386],"focus-roles",{":roles":375,"label":376},"[{\"title\":\"Strategist\",\"tagline\":\"Clarify facts, goals & limits – before anything is built.\"},{\"title\":\"Architect\",\"tagline\":\"Update-capable structure across platform generations.\"},{\"title\":\"Builder\",\"tagline\":\"Deliver iteratively – with pipeline, stage & review.\"},{\"title\":\"Operator\",\"tagline\":\"Own operations, upgrades & development over years.\"}]","Four roles, one team",[142,378,379],{"v-slot:heading":144},[128,380,381,382],{},"Four roles, ",[132,383,385],{"className":384},[139],"one system that holds.",[142,387,388],{"v-slot:intro":144},[128,389,390],{},"Responsibility across the full cycle — operationally tied to the phases, with no handoffs into the void.",[392,393,397],"case-study-testimonial",{"background":394,"name":395,"role":396},"gray","Michael Hencke - Managing Director & Founder, ByteClub & COMSPOT GmbH","on working with nuonic Digital",[128,398,399],{},"After the relaunch of our online shop, we weren't looking for a service provider but a partner – and with nuonic Digital we found exactly that. Across several years and a complete platform switch from Shopware 5 to 6.7, our shop ran reliably while continuously getting better. From the interplay with our in-house ERP to the integration of stores and online through to new sales channels, the team reliably delivered complex requirements – always with an eye on what truly moves our business forward. The collaboration is partnership-driven, forward-looking, and I can recommend it without reservation.",[401,402,409,414],"service-contact",{"background":403,"ctaLabel":404,"ctaTo":24,"image":405,"imageAlt":406,"label":407,"phone":408},"navy","Let's talk about impact →","\u002Fimages\u002Fteam\u002Ffounders.jpg","Benedikt Rillox and Alex Jank, the founders of nuonic Digital","Contact","+49 8141 828197-0",[142,410,411],{"v-slot:heading":144},[128,412,413],{},"Does your shop need a partner, not a service provider? Let's talk about impact.",[142,415,416],{"v-slot:body":144},[128,417,418],{},"nuonic Digital GmbH & Co. KG · Munich & Hamburg",{"title":144,"searchDepth":420,"depth":420,"links":421},2,[],"COMSPOT","Since the 2021 relaunch, nuonic has run and evolved COMSPOT's online shop — from Shopware 5 to 6.7, with more than 1,500 work items across four years.","md",{"src":125,"alt":126},"ITC Retail \u002F Omnichannel",[428,431,434,437],{"label":429,"after":430},"Work items handled","1,500+",{"label":432,"after":433},"Ongoing partnership","~4.5 yrs",{"label":435,"after":436},"Platform generation supported","SW 5 → 6.7",{"label":438,"after":439},"Development initiatives","11","\u002Fimages\u002Flogos\u002Fcomspot.svg",{},true,null,1,"2026-06-19",{"title":117,"description":423},{"loc":81},"en\u002Fcase-studies\u002Fcomspot-focus",[450,451,452,453,454,455,456,457,458,459,460],"Shopware 5","Shopware 6.7","EPOQ Search","EPOQ Recommendations","Store Locator","Store PickUp","Configurator UX","Targo Leasing","BYOS (ERP)","CMP \u002F GTM","Omnichannel",{"quote":462,"name":463,"role":464},"After the relaunch of our online shop, we weren't looking for a service provider but a partner — and with nuonic Digital we found exactly that. Across several years and a complete platform switch from Shopware 5 to 6.7, our shop ran reliably while continuously getting better.","Michael Hencke","Managing Director & Founder, ByteClub & COMSPOT GmbH","case-comspot-focus","aZs_qBUY9Fo3bZ8H9gLlXDTpbCYKgj-ZfRec1JN7dKU",1786732299074]