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cart to quote: Handelskönig digitises B2B price requests","benedikt-rillox",{"type":183,"value":184,"toc":464},"minimark",[185,203,206,209,214,217,225,234,237,253,256,260,263,268,275,278,282,285,288,292,299,303,306,309,313,316,319,325,331,337,343,349,353,356,359,382,385,389,392,399,402,420,423,427,435,442,446],[186,187,188,189,196,197,202],"p",{},"Since 17 August 2026, customers at\n",[190,191,195],"a",{"href":192,"rel":193},"https:\u002F\u002Fwww.handelskoenig.com\u002F",[194],"nofollow","Handelskönig"," can request larger quantities\ndirectly from a product detail page or bundle several products into one quote\nrequest. Sales calculates the request in Shopware, sends a formal PDF quote,\nand converts it into a regular order without re-entering data — built on our\nShopware extension\n",[190,198,201],{"href":199,"rel":200},"https:\u002F\u002Fstore.shopware.com\u002Fde\u002Fnuoni91279625928m\u002Fb2b-angebotsverwaltung-preisanfragen.html",[194],"B2B Quote Management & Price Requests",".",[186,204,205],{},"The trigger is an everyday one: a customer does not need ten profiles, but\n500. Not one product, but material for an entire construction site. The final\nprice depends on quantity, product mix, destination, and delivery date. In a\nconventional online store, this buying intent often ends in a phone call, an\nemail, and a manually maintained spreadsheet.",[186,207,208],{},"Handelskönig is the first production implementation of the extension — and a\ngood example of what should happen after a successful shop launch: continuous\ndevelopment around real business processes.",[210,211,213],"h2",{"id":212},"what-changes-for-handelskönig-customers","What changes for Handelskönig customers",[186,215,216],{},"The new journey starts where demand appears: on the product. Two entry\npoints cover the typical situations — the fast volume request directly on the\nproduct detail page, and the multi-product request for entire projects. Both\nwork within the familiar storefront, including for guests without an account.",[186,218,219,220,224],{},"Below the volume pricing on the product detail page, customers see the prompt\n",[221,222,223],"strong",{},"“Need a larger quantity?”"," A click opens a quote request containing the\nselected product, exact variant, SKU, unit information, and quantity. The\ncustomer only adds their contact details and submits. There is no need to copy\nproduct links, SKUs, and quantities into a separate email.",[186,226,227,228,233],{},"Customers sourcing material for an entire project use the\n",[190,229,232],{"href":230,"rel":231},"https:\u002F\u002Fwww.handelskoenig.com\u002Foffer\u002Frequest",[194],"multi-product request",". Products\ncan be found by name or SKU, added to the list, and assigned the required\nquantities. A summary shows every line item, and the customer can add a\npreferred delivery date.",[186,235,236],{},"This covers two common situations:",[238,239,240,247],"ul",{},[241,242,243,246],"li",{},[221,244,245],{},"Fast volume request:"," A known product is required in a much larger\nquantity than the normal cart journey anticipates.",[241,248,249,252],{},[221,250,251],{},"Project request:"," Several building materials, profiles, or tools need to\nbe priced as one package.",[186,254,255],{},"Both happen within the familiar storefront, including for guests. Captcha\nprotection secures public requests.",[210,257,259],{"id":258},"what-happens-after-the-request","What happens after the request",[186,261,262],{},"A better contact form alone does not create a sales process — the important\npart begins after submission: every request becomes a dedicated record with a\nquote number and status workflow, sales calculates with Shopware's pricing\nlogic, the quote returns to the customer as a PDF, and acceptance produces a\nregular Shopware order.",[264,265,267],"h3",{"id":266},"_1-the-request-becomes-a-dedicated-record","1. The request becomes a dedicated record",[186,269,270,271,274],{},"Every price request arrives in ",[221,272,273],{},"Orders → Quotes"," in the Shopware\nAdministration. It receives its own quote number and moves through a clear\nstatus workflow, from request and processing to quoted, accepted, declined,\nordered, or cancelled.",[186,276,277],{},"The current state is no longer spread across personal inboxes. Sales and\ncustomer service see line items, contact data, notes, messages, and history in\none place.",[264,279,281],{"id":280},"_2-sales-calculates-in-shopware","2. Sales calculates in Shopware",[186,283,284],{},"Line items, quantities, and prices can be edited in the quote, with an\nadditional overall discount where appropriate. Shopware recalculates cart,\ntax, and totals server-side using the same logic that later applies to the\norder.",[186,286,287],{},"This removes a common source of errors in manual B2B workflows: the quote,\nstore, and order confirmation calculating from different data.",[264,289,291],{"id":290},"_3-the-quote-returns-to-the-customer","3. The quote returns to the customer",[186,293,294,295,298],{},"Sales sends the completed quote from the Administration. The customer is\nnotified by email and can download a PDF rendered with Shopware's document\nlayout. Signed-in customers also see a dedicated ",[221,296,297],{},"Quotes"," area in their\naccount, where they can respond, accept, or decline.",[264,300,302],{"id":301},"_4-the-quote-becomes-an-actual-order","4. The quote becomes an actual order",[186,304,305],{},"When the customer accepts, the negotiated products and prices move into the\nnormal checkout. The result is not a special order on a side list, but a\nregular Shopware order connected to the existing payment, shipping, and ERP\nprocesses.",[186,307,308],{},"That final step is what turns a form into a commerce workflow.",[210,310,312],{"id":311},"why-this-matters-for-building-supplies-and-b2b","Why this matters for building supplies and B2B",[186,314,315],{},"The function matters because it connects five measurable effects: less\nabandonment for larger requirements, less manual transfer, faster\ncalculation, traceable communication, and a measurable sales channel. Because\na fixed list price is not always the right final price: for larger quantities\nof construction supplies, tiering, freight, availability, product mix, and\ndelivery date interact — while trade customers expect the speed they know\nfrom ordinary online purchasing.",[186,317,318],{},"The new quote function connects both worlds:",[186,320,321,324],{},[221,322,323],{},"Less abandonment for larger requirements."," Customers do not have to leave\nthe store when standard quantities stop fitting. The request remains tied to\nthe viewed product and selected variant.",[186,326,327,330],{},[221,328,329],{},"Less manual transfer."," SKUs, quantities, and contact data arrive in a\nstructured form. Sales starts with a complete foundation rather than a list\nof follow-up questions.",[186,332,333,336],{},[221,334,335],{},"Faster calculation."," Prices and discounts are maintained directly on the\nquote lines. Document and order are produced from the same data.",[186,338,339,342],{},[221,340,341],{},"Traceable communication."," Status, messages, and history belong to the\nrecord. This makes handovers, follow-up, and later analysis easier.",[186,344,345,348],{},[221,346,347],{},"A measurable sales channel."," Quote volume, response time, acceptance rate,\nand resulting revenue become process KPIs — a prerequisite for deliberate\nimprovement.",[210,350,352],{"id":351},"why-we-built-it-as-a-native-shopware-extension","Why we built it as a native Shopware extension",[186,354,355],{},"Quote workflows quickly turn into islands: a storefront form, a sales inbox,\na PDF from Word, and a manually created order. Every transition costs time\nand introduces errors. A native extension avoids this because it reuses\nShopware's cart, tax, document, and permission logic instead of duplicating\nit.",[186,357,358],{},"Our extension therefore builds on Shopware standards:",[238,360,361,364,367,370,373,376,379],{},[241,362,363],{},"dedicated DAL entities, state machine, and quote number range,",[241,365,366],{},"Shopware cart and tax logic for calculations,",[241,368,369],{},"document renderer for quote PDFs,",[241,371,372],{},"Flow Builder events and customisable email templates,",[241,374,375],{},"roles and permissions for reading, pricing, approval, documents, and\nconversion,",[241,377,378],{},"optional Elasticsearch or OpenSearch integration,",[241,380,381],{},"German and English snippets with sales-channel-specific configuration.",[186,383,384],{},"The result remains extensible and fits existing operations, updates, and\ndeployment. That was particularly important for Handelskönig: JTL-Wawi\nremains the ERP, Shopware remains the commerce core, and new features must not\nbypass the established process chain.",[210,386,388],{"id":387},"from-replatforming-to-continuous-scaling","From replatforming to continuous scaling",[186,390,391],{},"We migrated Handelskönig from JTL-Shop to Shopware 6 in 2024. Since then, we\nhave evolved the system through a fixed release rhythm. Quote management is\ntherefore not an isolated follow-up project, but the next step in the scaling\nphase: identify a repeated manual process, model it as a product capability,\nroll it out under control, and then measure it.",[186,393,394,395,398],{},"Our ",[190,396,397],{"href":141},"Handelskönig case study"," covers the\nfull journey from replatforming to continuous operations.",[186,400,401],{},"For the new feature, the number of requests alone is not enough. The relevant\nquestions are:",[403,404,405,408,411,414,417],"ol",{},[241,406,407],{},"How quickly does the customer receive a quote?",[241,409,410],{},"How many requests are accepted and ordered?",[241,412,413],{},"Which products and cart sizes trigger requests most often?",[241,415,416],{},"How do margin and returns compare with ordinary orders?",[241,418,419],{},"At which status transitions do requests become stuck?",[186,421,422],{},"Only those data points show whether less email ping-pong genuinely produces\nmore revenue and better B2B service.",[210,424,426],{"id":425},"live-at-handelskönig-today-coming-to-the-shopware-store","Live at Handelskönig today, coming to the Shopware Store",[186,428,429,430,434],{},"Quote management has been live at Handelskönig since 17 August 2026. General\navailability in the\n",[190,431,433],{"href":199,"rel":432},[194],"Shopware Store","\nis announced for September 2026. According to the store listing, the\nextension is designed for self-hosted Shopware 6.7 stores and supports the\nstorefront and Administration in German and English.",[186,436,437,438,441],{},"Want to test the quote journey in your store, or do you have requirements\nbeyond the standard workflow? Our ",[190,439,440],{"href":27},"Shopware B2B","\npage explains how we approach customer portals, individual pricing, and\nprocurement as one connected system.",[264,443,445],{"id":444},"feature-links","Feature links",[238,447,448,454,460],{},[241,449,450],{},[190,451,453],{"href":230,"rel":452},[194],"Quote request at Handelskönig",[241,455,456],{},[190,457,459],{"href":199,"rel":458},[194],"B2B Quote Management & Price Requests in the Shopware Store",[241,461,462],{},[190,463,397],{"href":141},{"title":465,"searchDepth":466,"depth":466,"links":467},"",2,[468,469,476,477,478,479],{"id":212,"depth":466,"text":213},{"id":258,"depth":466,"text":259,"children":470},[471,473,474,475],{"id":266,"depth":472,"text":267},3,{"id":280,"depth":472,"text":281},{"id":290,"depth":472,"text":291},{"id":301,"depth":472,"text":302},{"id":311,"depth":466,"text":312},{"id":351,"depth":466,"text":352},{"id":387,"depth":466,"text":388},{"id":425,"depth":466,"text":426,"children":480},[481],{"id":444,"depth":472,"text":445},[483,485,487],{"name":484,"url":199},"Shopware Store: B2B Quote Management & Price Requests",{"name":486,"url":192},"Handelskönig GmbH",{"name":488,"url":230},"Handelskönig: quote request in the store","Since 17 August 2026, Handelskönig customers can request larger quantities and multiple products directly in the shop. Email ping-pong becomes a continuous B2B process.",false,"md",{"src":493,"alt":494},"\u002Fimages\u002Finsights\u002Fhandelskoenig-b2b-angebotsanfragen.png","Benedikt Rillox presenting Handelskönig's digital quote journey from product selection and price request to a Shopware order",{},true,null,"2026-08-17",7,{"title":501,"description":502},"B2B quote requests in Shopware | Handelskönig","How Handelskönig handles B2B quotes in Shopware: volume and project requests, pricing, PDF quotes and orders without re-entering data.",{"loc":93},"en\u002Finsights\u002Fhandelskoenig-b2b-quote-requests",[506,507,195],"B2B Commerce","Shopware","insights-handelskoenig-b2b-quotes","SGDMxJAciZhsG7WTlc8ixTzU8sltYwFwnH-d0DFHtTA",{"id":511,"title":512,"alternateName":497,"bio":513,"body":514,"description":684,"events":685,"extension":491,"heroIllustration":687,"image":689,"meta":692,"name":691,"navigation":496,"ogImage":497,"path":174,"projects":497,"robots":497,"role":693,"sameAs":694,"schemaOrg":497,"seo":698,"sitemap":699,"slug":181,"socials":700,"stem":701,"talks":497,"translationKey":702,"__hash__":703},"team_en\u002Fen\u002Fteam\u002Fbenedikt-rillox.md","Benedikt Rillox — Founder & Strategist","Benedikt is managing partner of nuonic Digital, e-commerce consultant, and developer. Since 2009 he has been designing, building, and guiding digital platforms — from code through product ownership to strategic leadership.",{"type":183,"value":515,"toc":675},[516,520,526,529,532,535,539,542,545,548,551,554,558,561,564,567,590,593,597,600,603,606,623,627,630,633,639,642,646,649,652,655,659,662,665],[210,517,519],{"id":518},"about-benedikt-rillox","About Benedikt Rillox",[521,522,523],"blockquote",{},[186,524,525],{},"To me, technology is not a cost item — it's a competitive advantage.",[186,527,528],{},"I'm Benedikt Rillox, managing partner of nuonic Digital, e-commerce consultant, and developer.",[186,530,531],{},"Since 2009 I have been designing, building, and guiding digital platforms. My path led from hands-on software development through product ownership and technical team leadership into entrepreneurial responsibility.",[186,533,534],{},"That's why I know e-commerce from very different perspectives: from the code, from product development, from budget responsibility, and from strategic leadership. Today I combine these experiences to build commerce systems that don't just work technically, but measurably move businesses forward.",[210,536,538],{"id":537},"my-path-in-e-commerce","My path in e-commerce",[186,540,541],{},"I started out as a developer for web and e-commerce projects using technologies like Shopware, TYPO3, PHP, and Symfony. During that time I delivered solutions for smaller companies as well as for well-known brands and corporations — including Unilever, Paul Hewitt, and Framily.",[186,543,544],{},"At A-Z Gartenhaus my role evolved from Shopware developer to product owner. There I helped build and lead a ten-person development team and was responsible for the strategic evolution of the commerce platform and its connected third-party systems.",[186,546,547],{},"For the Legero United group I took on budget responsibility as product owner and coordinated the technical development of the Superfit, legero, and Think! shops.",[186,549,550],{},"As tech lead for ByteClub I planned and built the commerce platforms of the group with brands like COMSPOT, Shifter, GfBD, and IM.F.B. Further projects included ongoing support and the Shopware 6 rebuild for Xucker, as well as the design and development of a Shopware payment plugin for topi that digitizes B2B leasing and buy-on-invoice.",[186,552,553],{},"These stations taught me that successful commerce projects never consist of technology alone. They combine architecture, processes, people, and clear business goals.",[210,555,557],{"id":556},"from-development-to-strategy","From development to strategy",[186,559,560],{},"I am a developer, a strategist, and a problem solver.",[186,562,563],{},"I can dive deep into technical details without losing sight of the actual goal: What impact should a solution have for the company, its people, and its customers?",[186,565,566],{},"Today my focus is on designing, building, and continuously evolving demanding Shopware systems. Among other things, that includes:",[238,568,569,572,575,578,581,584,587],{},[241,570,571],{},"technical and strategic e-commerce consulting,",[241,573,574],{},"software and Shopware development,",[241,576,577],{},"architecture and system integration,",[241,579,580],{},"product ownership and project management,",[241,582,583],{},"performance and stable operations,",[241,585,586],{},"automation and process optimization,",[241,588,589],{},"technical team leadership and collaboration with agencies.",[186,591,592],{},"Across more than 25 client projects I have seen what makes digital initiatives fail — and what makes them succeed. Good technology needs a clear direction, realistic requirements, and the courage to make decisions.",[210,594,596],{"id":595},"i-dont-build-shops-just-so-theyre-online","I don't build shops just so they're online",[186,598,599],{},"A shop can work technically and still be too slow, too complicated, or economically ineffective. That's why at nuonic we don't just look at individual features. We look at the whole system: architecture, processes, integrations, performance, customer journey, and the ability to grow in the future.",[186,601,602],{},"I don't believe in best practices when they merely mean copying what everyone else is already doing. I believe in solutions that fit a company's business model, its team, and its actual goals.",[186,604,605],{},"That also means asking uncomfortable questions:",[238,607,608,611,614,617,620],{},[241,609,610],{},"Does this feature really need to exist?",[241,612,613],{},"Does it solve a relevant problem?",[241,615,616],{},"Will the system remain manageable in the long run?",[241,618,619],{},"Does the investment support a concrete business goal?",[241,621,622],{},"Can the platform grow without collapsing under its own complexity?",[210,624,626],{"id":625},"responsibility-begins-after-go-live","Responsibility begins after go-live",[186,628,629],{},"To me, go-live is not a success. It's the beginning of responsibility.",[186,631,632],{},"Only in day-to-day operations does a platform prove whether it truly holds up: whether it stays stable, whether the team can work with it efficiently, and whether it can evolve without unnecessary friction.",[186,634,635,636],{},"That's why my work doesn't end with the handover. That's where the real value creation begins: ",[221,637,638],{},"Optimize. Automate. Scale.",[186,640,641],{},"I don't think in short-term projects, but in commerce systems that carry their weight for the long run. Technology shouldn't just cover today's needs — it should open up new possibilities.",[210,643,645],{"id":644},"clarity-is-part-of-working-together","Clarity is part of working together",[186,647,648],{},"Good results don't come from saying yes to every idea. That's why I also say no — to bad requirements, to short-term thinking, and to projects without a discernible direction.",[186,650,651],{},"I prefer working with decision-makers who take ownership. With teams that are ready to genuinely change things instead of merely managing existing problems. And with companies that see technology as an investment — not as a necessary cost item.",[186,653,654],{},"That's not always comfortable. But it creates clarity, protects budgets, and leads to better results.",[210,656,658],{"id":657},"what-i-stand-for","What I stand for",[186,660,661],{},"I don't want to simply be busy. I want to create impact.",[186,663,664],{},"With nuonic we build commerce systems for companies that want to grow — faster, more stable, and more profitable.",[186,666,667,668,671,672,674],{},"Others talk about digitalization. We deliver it.",[669,670],"br",{},"\nOthers plan. We build.",[669,673],{},"\nOthers wait. We go.",{"title":465,"searchDepth":466,"depth":466,"links":676},[677,678,679,680,681,682,683],{"id":518,"depth":466,"text":519},{"id":537,"depth":466,"text":538},{"id":556,"depth":466,"text":557},{"id":595,"depth":466,"text":596},{"id":625,"depth":466,"text":626},{"id":644,"depth":466,"text":645},{"id":657,"depth":466,"text":658},"Projects, references, talks and events by Benedikt Rillox — founder and strategist at nuonic Digital, e-commerce consultant and developer since 2009.",[686],"omr-festival-2026",{"src":688,"alt":465},"\u002Fimages\u002Fteam\u002Fdefender.png",{"src":690,"alt":691},"\u002Fimages\u002Fteam\u002Fbenedikt-rillox.jpg","Benedikt Rillox",{},"Founder & Strategist",[695,696,697],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbenedikt-rillox-4122b183\u002F","https:\u002F\u002Fgithub.com\u002Fbenediktrillox","https:\u002F\u002Fwww.xing.com\u002Fprofile\u002FBenedikt_Rillox",{"title":512,"description":684},{"loc":174},{"linkedin":695,"github":696},"en\u002Fteam\u002Fbenedikt-rillox","team-benedikt-rillox","6UE6ets3lwYRTe7YAfWy1jLeLFh6ZKquI0A2e8QqSDc",1787149679208]