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label 2026: EmpCo obligation and Shopware 6 implementation","benedikt-rillox",{"type":233,"value":234,"toc":928},"minimark",[235,278,285,291,296,302,331,337,341,348,359,451,458,462,465,493,500,504,507,512,515,519,522,526,537,541,544,548,551,555,558,562,583,589,630,635,694,702,706,719,723,730,750,764,768,771,775,779,821,828,832],[236,237,238,239,243,244,247,248,251,252,255,256,263,264,269,270,273,274,277],"p",{},"From ",[240,241,242],"strong",{},"27 September 2026",", online shops selling goods to consumers must\ndisplay the harmonised ",[240,245,246],{},"warranty notice"," in a clearly visible way – and,\nwherever a manufacturer voluntarily grants a free durability guarantee of\n",[240,249,250],{},"more than two years",", additionally show the harmonised ",[240,253,254],{},"GARAN label"," on\nthe product. The legal basis is the EmpCo directive\n",[257,258,262],"a",{"href":259,"rel":260},"https:\u002F\u002Feur-lex.europa.eu\u002Feli\u002Fdir\u002F2024\u002F825\u002Foj\u002Feng",[261],"nofollow","(EU) 2024\u002F825",";\nappearance, wording and colours are prescribed by\n",[257,265,268],{"href":266,"rel":267},"https:\u002F\u002Feur-lex.europa.eu\u002Flegal-content\u002FEN\u002FTXT\u002F?uri=CELEX%3A32025R1960",[261],"Implementing Regulation (EU) 2025\u002F1960",".\nFree-form substitute texts or custom icons are not a safe route. Shopware ships\nboth markings natively in the core from version ",[240,271,272],{},"6.7.14"," (early September\n2026) and as a backport for the ",[240,275,276],{},"6.6 line"," – in every plan, including the\nCommunity Edition.",[236,279,280,281,284],{},"The obligation is frequently misunderstood: it affects almost every B2C goods\nshop – not just large merchants – but it does not apply to genuinely B2B-only\nshops. And the notice about the statutory warranty is something different from\nthe product-specific guarantee label. This article puts both in context and\nshows the practical path for Shopware 6. For the full regulatory roadmap, see\nour ",[257,282,283],{"href":111},"e-commerce deadlines for 2026\u002F27",".",[286,287,288],"blockquote",{},[236,289,290],{},"This article provides technical and practical guidance, not legal advice.\nSpecial cases – such as imports, private labels, marketplaces, mixed B2B\u002FB2C\nmodels or sustainability claims – should be legally assessed for the\nindividual setup.",[292,293,295],"h2",{"id":294},"warranty-notice-or-garan-label-which-is-which","Warranty notice or GARAN label – which is which?",[236,297,298,299,284],{},"The EmpCo directive introduces two separate but related instruments. Confusing\nthem means implementing either too much or too little. The detailed\ncomparison with the obligations by merchant type is covered in our post\n",[257,300,301],{"href":120},"Warranty notice vs. GARAN label",[303,304,305,317],"ul",{},[306,307,308,311,312,316],"li",{},[240,309,310],{},"The harmonised warranty notice"," is a ",[313,314,315],"em",{},"general"," reminder of the statutory\nwarranty of at least two years. It applies site-wide to the B2C presence,\nindependent of any individual product.",[306,318,319,322,323,326,327,330],{},[240,320,321],{},"The harmonised durability-guarantee label (“GARAN label”)"," is\n",[313,324,325],{},"product-specific",". It only comes into play when a manufacturer offers a\nfree durability guarantee of more than two years for the entire product and\nprovides that information. It is ",[240,328,329],{},"not"," a general quality seal or trust\nmark.",[236,332,333,334,284],{},"Both are designed uniformly across the EU: fixed wording, fixed symbols – a\ncheck mark for the warranty, a calendar with the guarantee duration in years –\nplus a QR code or link to the EU portal “Your Europe” with the detailed\nconsumer information. In online retail, both must be displayed ",[240,335,336],{},"in colour",[292,338,340],{"id":339},"who-does-the-directive-apply-to","Who does the directive apply to?",[236,342,343,344,347],{},"The basic rule: every business selling ",[240,345,346],{},"goods to consumers"," is affected –\nonline and in-store alike. For the warranty notice there is no turnover, size\nor small-business exemption. A one-person shop with a B2C assortment is just\nas affected as an international merchant.",[236,349,350,351,354,355,358],{},"At its core, two groups are exempt: ",[240,352,353],{},"food and everyday consumer goods"," on\nthe one hand, and ",[240,356,357],{},"genuinely B2B-only sales"," on the other. The GARAN label,\nin turn, is only mandatory where a manufacturer guarantee of more than two\nyears actually exists – the merchant does not have to actively research such\nguarantees, but must display them where they are known or advertised.",[360,361,362,380],"table",{},[363,364,365],"thead",{},[366,367,368,372,375,377],"tr",{},[369,370,371],"th",{},"Scenario",[369,373,374],{},"Warranty notice",[369,376,254],{},[369,378,379],{},"Why",[381,382,383,398,412,424,438],"tbody",{},[366,384,385,389,392,395],{},[386,387,388],"td",{},"B2C goods shop",[386,390,391],{},"usually yes",[386,393,394],{},"only for guarantees > 2 years",[386,396,397],{},"Sale of goods to consumers",[366,399,400,403,406,409],{},[386,401,402],{},"Shop selling only food \u002F everyday goods",[386,404,405],{},"usually no",[386,407,408],{},"no",[386,410,411],{},"Expressly exempt",[366,413,414,417,419,421],{},[386,415,416],{},"Genuine B2B-only shop",[386,418,408],{},[386,420,408],{},[386,422,423],{},"No sales to consumers",[366,425,426,429,432,435],{},[386,427,428],{},"Mixed B2B\u002FB2C shop",[386,430,431],{},"yes, for the B2C part",[386,433,434],{},"proportionately",[386,436,437],{},"The consumer share is covered",[366,439,440,443,446,448],{},[386,441,442],{},"Product with manufacturer guarantee ≤ 2 years",[386,444,445],{},"yes",[386,447,408],{},[386,449,450],{},"Label only above two years",[236,452,453,454,457],{},"As with the ",[257,455,456],{"href":153},"withdrawal button",",\nthe same principle applies: a freely accessible shop does not become a\nB2B-only shop merely through B2B pricing or a VAT-ID field. If consumers can\nin fact order, the B2C position should be checked.",[292,459,461],{"id":460},"when-does-the-obligation-apply","When does the obligation apply?",[236,463,464],{},"The key dates are set:",[303,466,467,477,487],{},[306,468,469,472,473,476],{},[240,470,471],{},"26 March 2024:"," The EmpCo directive ",[257,474,262],{"href":259,"rel":475},[261],"\nenters into force.",[306,478,479,482,483,486],{},[240,480,481],{},"25 September 2025:"," ",[257,484,268],{"href":266,"rel":485},[261],"\nfixes the design, wording and format of the notice and label.",[306,488,489,492],{},[240,490,491],{},"27 September 2026:"," The national implementing provisions apply. From this\ndate, the notice – and, where relevant, the label – must be live in the\nshop.",[236,494,495,496,499],{},"Important: there are ",[240,497,498],{},"no transition rules"," for goods already produced or for\nexisting shops. 27 September 2026 is not a soft target but the day the correct\nstate must be live in production. The remaining time is an implementation\nphase, not a preparation phase.",[292,501,503],{"id":502},"what-are-the-concrete-steps","What are the concrete steps?",[236,505,506],{},"The effort is manageable if approached in a structured way. The order:",[508,509,511],"h3",{"id":510},"_1-classify-your-assortment-and-exposure","1. Classify your assortment and exposure",[236,513,514],{},"First clarify which sales channels and customer groups are B2C, whether\nexemptions (food, everyday goods) apply and where genuine B2B business exists.\nFor mixed shops, the visibility of notice and label is a deliberate\nconfiguration per channel or customer group – not a cosmetic setting.",[508,516,518],{"id":517},"_2-add-the-warranty-notice-site-wide","2. Add the warranty notice site-wide",[236,520,521],{},"The harmonised notice must be integrated into the B2C presence clearly\nvisibly and in colour – as a general reminder, not product-specific. Use the\nofficial templates from the European Commission with the prescribed layout and\nthe QR code linking to “Your Europe”. Custom wording does not replace the\nharmonised notice.",[508,523,525],{"id":524},"_3-collect-manufacturer-guarantees","3. Collect manufacturer guarantees",[236,527,528,529,532,533,536],{},"Determine for which products a ",[240,530,531],{},"free"," durability guarantee of ",[240,534,535],{},"more than\ntwo years"," exists for the entire product. This information comes from the\nmanufacturer and belongs cleanly modelled as product data – ideally from PIM\nor ERP, not as manual one-by-one maintenance in the catalogue.",[508,538,540],{"id":539},"_4-display-the-garan-label-per-product","4. Display the GARAN label per product",[236,542,543],{},"Where such a guarantee exists, show the GARAN label directly with the product,\nwith the guarantee duration in years. Online, a nested display is permitted –\na compact symbol that expands on click or mouseover. The notice must also be\naccessible before the order is completed.",[508,545,547],{"id":546},"_5-review-green-claims-in-parallel","5. Review green claims in parallel",[236,549,550],{},"EmpCo simultaneously tightens the rules for environmental claims. Generic\nclaims such as “environmentally friendly”, “climate neutral” or “green” need a\nrobust basis from the same date – or must be removed from product data,\nbanners, filters and campaigns. This belongs in the same implementation wave.",[508,552,554],{"id":553},"_6-test-multilingual-and-mobile","6. Test multilingual and mobile",[236,556,557],{},"Both elements must appear correctly in every relevant shop language, on mobile\ndevices and for guest orders. Also verify that the QR code leads to the right\nportal and that the assets are delivered in colour.",[292,559,561],{"id":560},"how-can-this-be-implemented-in-shopware-6","How can this be implemented in Shopware 6?",[236,563,564,565,568,569,572,573,575,576,579,580,284],{},"Good news: as with the withdrawal button, Shopware ships both the warranty\nnotice and the GARAN label ",[240,566,567],{},"natively in the core",". With ",[240,570,571],{},"Shopware 6.7.14","\n(available in early September 2026) and a backport for the ",[240,574,276],{},", both\nmarkings are available in ",[240,577,578],{},"every plan – including the Community Edition",". For\nstandard storefronts, a custom build is therefore usually no longer necessary.\nFor the technical context of the release line, see\n",[257,581,582],{"href":132},"Shopware 6.7: new features and update benefits",[236,584,585,588],{},[240,586,587],{},"What the native feature actually does."," It consists of two separate building\nblocks that Shopware integrates directly into the storefront:",[303,590,591,608],{},[306,592,593,596,597,600,601,604,605,284],{},[240,594,595],{},"Statutory warranty notice:"," a product-independent, standardised notice.\nShopware shows it on the ",[240,598,599],{},"order confirmation page next to the terms\ncheckbox","; a link opens the full text in a modal referring to the European\nCommission. It is enabled and disabled under ",[240,602,603],{},"Settings → Cart → Checkout",",\ncan be overridden per sales channel, and Shopware automatically picks the\nmatching language from the ",[240,606,607],{},"24 official EU languages",[306,609,610,613,614,617,618,621,622,625,626,629],{},[240,611,612],{},"GARAN label:"," product-specific. It appears ",[240,615,616],{},"below the buy box"," as a\ncompact preview that opens the full label on click, and additionally in the\ncart and on the order confirmation page. It shows the manufacturer brand,\nmodel identifier and guarantee duration, with a fixed QR code to the EU\nconsumer portal. The label is only displayed once all prerequisites are met:\na ",[240,619,620],{},"manufacturer guarantee of more than two years",", a maintained\n",[240,623,624],{},"manufacturer"," and a ",[240,627,628],{},"manufacturer product number",", plus the storefront\ntoggle enabled.",[236,631,632],{},[240,633,634],{},"The route with the native feature:",[636,637,638,650,660,688],"ol",{},[306,639,640,643,644,646,647,649],{},[240,641,642],{},"Plan the update:"," upgrade to ",[240,645,571],{}," or use the backport for\nthe ",[240,648,276],{},". With a custom theme or headless frontend, the display may\nrequire a deliberate adjustment.",[306,651,652,655,656,659],{},[240,653,654],{},"Prepare now:"," identify products with a ",[240,657,658],{},"free manufacturer guarantee of\nmore than two years",", obtain the guarantee terms from the manufacturers and\nhave the arrangement reviewed legally. This is independent of the update and\nthe larger part of the work.",[306,661,662,665,666,669,670,673,674,677,678,680,681,683,684,687],{},[240,663,664],{},"Enable and maintain:"," switch on the warranty notice in the ",[240,667,668],{},"checkout\nsettings"," (per sales channel). For the label, enter the ",[240,671,672],{},"manufacturer\nguarantee duration in months"," in a new card on the product detail page and\nenable ",[240,675,676],{},"“Show label in the storefront”","; the label pulls ",[240,679,624],{},"\nand ",[240,682,628],{}," from the existing product data. For large\ncatalogues, importing from ",[240,685,686],{},"PIM or ERP"," beats manual per-item maintenance.",[306,689,690,693],{},[240,691,692],{},"Test the storefront:"," the notice on the order confirmation, the label\nbelow the buy box, in the cart and on the order confirmation – per language,\non mobile and as a guest, with particular care on custom themes.",[236,695,696,697,284],{},"Shopware explicitly notes that legal compliance and the correctness of the\nproduct data remain the merchant’s responsibility. Shopware describes the\nnative implementation in its article\n",[257,698,701],{"href":699,"rel":700},"https:\u002F\u002Fwww.shopware.com\u002Fde\u002Fnews\u002Fgaran-label-eu-gewaehrleistung\u002F",[261],"GARAN label and EU warranty",[508,703,705],{"id":704},"older-versions-headless-and-custom-frontends","Older versions, headless and custom frontends",[236,707,708,709,714,715,718],{},"Anyone who cannot upgrade to 6.7.14 or the 6.6 backport – or who runs a\nheadless setup – still needs their own route: a specialised plugin or a\ntargeted theme and data integration. The\n",[257,710,713],{"href":711,"rel":712},"https:\u002F\u002Fstore.shopware.com\u002Fde\u002Ffishn43681917251m\u002Feinheitliches-eu-label-fuer-gewaehrleistung-und-garantie.html",[261],"Shopware Store","\noffers plugins that deliver the notice and GARAN label with central admin\nconfiguration, automatic language handling and custom fields. Alternatively you\nmodel the logic yourself: a numeric field for the manufacturer-guarantee\nduration per product, a Twig condition on the product detail page (label from\nmore than 24 months, otherwise only the notice) and the official EU label\nassets in the theme. With custom frontends, this is a topic for\n",[257,716,717],{"href":42},"Shopware development",", not just the\nadministration.",[292,720,722],{"id":721},"what-are-the-options-for-shopware-5","What are the options for Shopware 5?",[236,724,725,726,729],{},"For Shopware 5, the same legal obligation applies – the technology is the\nbottleneck. Shopware 5 has been ",[240,727,728],{},"end-of-life since July 2024",", so it\nreceives no further development from the core. Three options remain:",[303,731,732,738,744],{},[306,733,734,737],{},[240,735,736],{},"A plugin as an interim measure:"," extensions exist for Shopware 5 that\ncover the notice and label. This can bridge a deadline, but it is no state\nfor permanent operation on a discontinued platform.",[306,739,740,743],{},[240,741,742],{},"Custom template adjustments:"," technically possible, but they tie budget\nto a platform that is at the end of its support life anyway.",[306,745,746,749],{},[240,747,748],{},"Migration to Shopware 6:"," the sustainable route. Compliance topics like\nthis one arrive quarterly; on Shopware 6, many of them come straight from the\ncore – the warranty notice and GARAN label are exactly such a case with 6.7.14\nand the 6.6 backport.",[236,751,752,753,756,757,760,761,284],{},"We assess the risks and options of continued operation in our\n",[257,754,755],{"href":129},"Shopware 5 EOL article","; whether and how\na switch pays off is covered in ",[257,758,759],{"href":141},"Shopware migration: you don't have to move to\nShopware 6 – but here is what you lose",".\nFor the concrete process, see our ",[257,762,763],{"href":60},"Shopware 6 migration page",[292,765,767],{"id":766},"the-full-picture-compliance-202627-in-our-whitepaper","The full picture: compliance 2026\u002F27 in our whitepaper",[236,769,770],{},"The warranty label is only one deadline of many. The withdrawal button, PPWR,\nCCD II, the Cyber Resilience Act and the Digital Product Passport follow in\nthe same window. Our whitepaper puts all deadlines in order, delimits who is\naffected and provides the recommendations to act on:",[772,773],"whitepaper-teaser",{"slug":774},"e-commerce-compliance-2026-27",[292,776,778],{"id":777},"checklist-before-27-september-2026","Checklist before 27 September 2026",[303,780,781,784,794,797,800,809,812,815,818],{},[306,782,783],{},"Is it clear which channels are B2C and where exemptions (food, everyday\ngoods, genuine B2B) apply?",[306,785,786,787,789,790,793],{},"Is the shop updated to ",[240,788,571],{}," or the ",[240,791,792],{},"6.6 backport"," so the\nnative feature is available?",[306,795,796],{},"Is the harmonised warranty notice in place site-wide, in colour and with a\nworking QR target?",[306,798,799],{},"Are the products with manufacturer guarantees above two years recorded –\nfrom PIM\u002FERP instead of manually?",[306,801,802,803,805,806,808],{},"Are the ",[240,804,624],{}," and ",[240,807,628],{}," maintained per\naffected product and the GARAN display enabled?",[306,810,811],{},"Does the GARAN label appear only there, with the correct duration in years,\nand is it accessible before the order is completed?",[306,813,814],{},"Are only the official EU templates used instead of custom icons or\nsubstitute texts?",[306,816,817],{},"Have generic green claims (“environmentally friendly”, “climate neutral”)\nbeen reviewed or removed?",[306,819,820],{},"Does everything work per language, on mobile and for guest orders?",[236,822,823,824,827],{},"The warranty label is not a major commerce project, but it is an obligation\nwith a hard deadline and a prescribed design. Thinking about the data model,\ntemplate and manufacturer guarantees together gets it done cleanly in one go.\nFor implementation, updates and continuous checks, our\n",[257,825,826],{"href":66},"Shopware support team"," can help.",[508,829,831],{"id":830},"sources-and-further-information","Sources and further information",[303,833,834,840,846,852,859,866,873,880,886,893,900,907,914,921],{},[306,835,836],{},[257,837,839],{"href":259,"rel":838},[261],"Directive (EU) 2024\u002F825 (EmpCo) on empowering consumers for the green transition",[306,841,842],{},[257,843,845],{"href":266,"rel":844},[261],"Implementing Regulation (EU) 2025\u002F1960: harmonised notice and label",[306,847,848],{},[257,849,851],{"href":699,"rel":850},[261],"Shopware: GARAN label and EU warranty – native features in 6.7.14 and 6.6",[306,853,854],{},[257,855,858],{"href":856,"rel":857},"https:\u002F\u002Fwww.noerr.com\u002Fde\u002Finsights\u002Fneue-kennzeichnungspflichten-fuer-herstellergarantien-und-gewaehrleistungsrechte-nach-der-empco-richtlinie-handlungsbedarf-bis-september-2026",[261],"Noerr: new labelling obligations for manufacturer guarantees and warranty rights",[306,860,861],{},[257,862,865],{"href":863,"rel":864},"https:\u002F\u002Fwww.ihk.de\u002Fbodensee-oberschwaben\u002Frecht\u002Fgesetzliche-vorgaben-fuers-gewerb-\u002Fgarantien-und-gewaehrleistung-neue-informationspflichten-7045520",[261],"IHK Bodensee-Oberschwaben: EmpCo directive 2026 – new labelling obligations",[306,867,868],{},[257,869,872],{"href":870,"rel":871},"https:\u002F\u002Fshopbetreiber-blog.de\u002Fneue-kennzeichnung-von-gewaehrleistungsrechten-und-haltbarkeitsgarantien",[261],"Shopbetreiber-Blog: new labelling of warranty rights and durability guarantees",[306,874,875],{},[257,876,879],{"href":877,"rel":878},"https:\u002F\u002Fwww.mdc.de\u002Feu-garantielabels-2026-technische-umsetzung-datenstruktur-und-ui-ux-anpassung-in-shopware-6\u002F",[261],"mdc: EU guarantee labels 2026 – technical implementation in Shopware 6",[306,881,882],{},[257,883,885],{"href":711,"rel":884},[261],"Shopware Store: unified EU label for warranty and guarantee",[306,887,888],{},[257,889,892],{"href":890,"rel":891},"https:\u002F\u002Fstore.shopware.com\u002Fde\u002Fkommo72791658614m\u002Feu-gewaehrleistungslabel-garan-garantielabel-anhang-i-ii.html",[261],"Shopware Store: EU warranty label and guarantee label (GARAN)",[306,894,895],{},[257,896,899],{"href":897,"rel":898},"https:\u002F\u002Fwww.web-grips.de\u002Fblog\u002Feu-gewaehrleistungslabel",[261],"WEB-Grips: new EU warranty label from 27 September 2026 for Shopware",[306,901,902],{},[257,903,906],{"href":904,"rel":905},"https:\u002F\u002Fwww.xictron.com\u002Fde\u002Fblog\u002Fgewaehrleistungshinweis-pflicht-shopware-umsetzen-2026",[261],"XICTRON: implementing the warranty-notice obligation in Shopware",[306,908,909],{},[257,910,913],{"href":911,"rel":912},"https:\u002F\u002Fwww.boehmert.de\u002Fempco-richtlinie\u002F",[261],"BOEHMERT & BOEHMERT: EmpCo directive (EU) 2024\u002F825 – what is it about?",[306,915,916],{},[257,917,920],{"href":918,"rel":919},"https:\u002F\u002Fwww.ianeo.de\u002Fdigital-business\u002Fe-commerce\u002Fempco-richtlinie-pflichten-fuer-onlineshops-ab-2026\u002F",[261],"IANEO: EmpCo directive – obligations for online shops from 2026",[306,922,923],{},[257,924,927],{"href":925,"rel":926},"https:\u002F\u002Feuropa.eu\u002Fyoureurope\u002Fcitizens\u002Fconsumers\u002Fshopping\u002Fguarantees\u002Findex_en.htm",[261],"European Commission: “Your Europe” – guarantees and returns",{"title":929,"searchDepth":930,"depth":930,"links":931},"",2,[932,933,934,935,944,947,948,949],{"id":294,"depth":930,"text":295},{"id":339,"depth":930,"text":340},{"id":460,"depth":930,"text":461},{"id":502,"depth":930,"text":503,"children":936},[937,939,940,941,942,943],{"id":510,"depth":938,"text":511},3,{"id":517,"depth":938,"text":518},{"id":524,"depth":938,"text":525},{"id":539,"depth":938,"text":540},{"id":546,"depth":938,"text":547},{"id":553,"depth":938,"text":554},{"id":560,"depth":930,"text":561,"children":945},[946],{"id":704,"depth":938,"text":705},{"id":721,"depth":930,"text":722},{"id":766,"depth":930,"text":767},{"id":777,"depth":930,"text":778,"children":950},[951],{"id":830,"depth":938,"text":831},[953,954,955,956,957,958],{"name":839,"url":259},{"name":845,"url":266},{"name":851,"url":699},{"name":858,"url":856},{"name":865,"url":863},{"name":872,"url":870},"From 27 September 2026, the harmonised warranty notice and the GARAN label become mandatory. Who the EmpCo obligation applies to, what needs to be done and how to implement it in Shopware 6.",false,"md",{"src":963,"alt":964},"\u002Fimages\u002Finsights\u002Fgewaehrleistungslabel-shopware-6.svg","Benedikt Rillox presenting the EmpCo obligation from 27 September 2026 – the harmonised warranty notice site-wide and the product-specific GARAN durability-guarantee label for Shopware",{},true,null,"2026-08-24",13,{"title":971,"description":972,"articleModifiedTime":973},"Warranty label 2026: EmpCo obligation & Shopware 6","Warranty notice and GARAN label from 27 September 2026: who the EmpCo directive covers, which steps are needed and how B2C shops implement them in Shopware 6.","2026-09-09",{"loc":123,"lastmod":973},"en\u002Finsights\u002Fwarranty-label-shopware-6",[977,978,979],"Shopware","E-commerce law","Compliance","insights-warranty-label-shopware-6","2026-08-25","b6AMWe8nqrSshXfAwfMVSyGGVtEEVJ56HPGVBkBYKYY",{"id":984,"title":985,"alternateName":967,"bio":986,"body":987,"description":1156,"events":1157,"extension":961,"heroIllustration":1159,"image":1161,"meta":1164,"name":1163,"navigation":966,"ogImage":967,"path":222,"projects":967,"publishedAt":967,"robots":967,"role":1165,"sameAs":1166,"schemaOrg":967,"seo":1170,"sitemap":1172,"slug":231,"socials":1173,"squeeze":960,"stem":1174,"talks":967,"translationKey":1175,"updatedAt":967,"__hash__":1176},"team_en\u002Fen\u002Fteam\u002Fbenedikt-rillox.md","Benedikt Rillox — Founder & Strategist","Benedikt is managing partner of nuonic Digital, e-commerce consultant, and developer. Since 2009 he has been designing, building, and guiding digital platforms — from code through product ownership to strategic leadership.",{"type":233,"value":988,"toc":1147},[989,993,998,1001,1004,1007,1011,1014,1017,1020,1023,1026,1030,1033,1036,1039,1062,1065,1069,1072,1075,1078,1095,1099,1102,1105,1111,1114,1118,1121,1124,1127,1131,1134,1137],[292,990,992],{"id":991},"about-benedikt-rillox","About Benedikt Rillox",[286,994,995],{},[236,996,997],{},"To me, technology is not a cost item — it's a competitive advantage.",[236,999,1000],{},"I'm Benedikt Rillox, managing partner of nuonic Digital, e-commerce consultant, and developer.",[236,1002,1003],{},"Since 2009 I have been designing, building, and guiding digital platforms. My path led from hands-on software development through product ownership and technical team leadership into entrepreneurial responsibility.",[236,1005,1006],{},"That's why I know e-commerce from very different perspectives: from the code, from product development, from budget responsibility, and from strategic leadership. Today I combine these experiences to build commerce systems that don't just work technically, but measurably move businesses forward.",[292,1008,1010],{"id":1009},"my-path-in-e-commerce","My path in e-commerce",[236,1012,1013],{},"I started out as a developer for web and e-commerce projects using technologies like Shopware, TYPO3, PHP, and Symfony. During that time I delivered solutions for smaller companies as well as for well-known brands and corporations — including Unilever, Paul Hewitt, and Framily.",[236,1015,1016],{},"At A-Z Gartenhaus my role evolved from Shopware developer to product owner. There I helped build and lead a ten-person development team and was responsible for the strategic evolution of the commerce platform and its connected third-party systems.",[236,1018,1019],{},"For the Legero United group I took on budget responsibility as product owner and coordinated the technical development of the Superfit, legero, and Think! shops.",[236,1021,1022],{},"As tech lead for ByteClub I planned and built the commerce platforms of the group with brands like COMSPOT, Shifter, GfBD, and IM.F.B. Further projects included ongoing support and the Shopware 6 rebuild for Xucker, as well as the design and development of a Shopware payment plugin for topi that digitizes B2B leasing and buy-on-invoice.",[236,1024,1025],{},"These stations taught me that successful commerce projects never consist of technology alone. They combine architecture, processes, people, and clear business goals.",[292,1027,1029],{"id":1028},"from-development-to-strategy","From development to strategy",[236,1031,1032],{},"I am a developer, a strategist, and a problem solver.",[236,1034,1035],{},"I can dive deep into technical details without losing sight of the actual goal: What impact should a solution have for the company, its people, and its customers?",[236,1037,1038],{},"Today my focus is on designing, building, and continuously evolving demanding Shopware systems. Among other things, that includes:",[303,1040,1041,1044,1047,1050,1053,1056,1059],{},[306,1042,1043],{},"technical and strategic e-commerce consulting,",[306,1045,1046],{},"software and Shopware development,",[306,1048,1049],{},"architecture and system integration,",[306,1051,1052],{},"product ownership and project management,",[306,1054,1055],{},"performance and stable operations,",[306,1057,1058],{},"automation and process optimization,",[306,1060,1061],{},"technical team leadership and collaboration with agencies.",[236,1063,1064],{},"Across more than 25 client projects I have seen what makes digital initiatives fail — and what makes them succeed. Good technology needs a clear direction, realistic requirements, and the courage to make decisions.",[292,1066,1068],{"id":1067},"i-dont-build-shops-just-so-theyre-online","I don't build shops just so they're online",[236,1070,1071],{},"A shop can work technically and still be too slow, too complicated, or economically ineffective. That's why at nuonic we don't just look at individual features. We look at the whole system: architecture, processes, integrations, performance, customer journey, and the ability to grow in the future.",[236,1073,1074],{},"I don't believe in best practices when they merely mean copying what everyone else is already doing. I believe in solutions that fit a company's business model, its team, and its actual goals.",[236,1076,1077],{},"That also means asking uncomfortable questions:",[303,1079,1080,1083,1086,1089,1092],{},[306,1081,1082],{},"Does this feature really need to exist?",[306,1084,1085],{},"Does it solve a relevant problem?",[306,1087,1088],{},"Will the system remain manageable in the long run?",[306,1090,1091],{},"Does the investment support a concrete business goal?",[306,1093,1094],{},"Can the platform grow without collapsing under its own complexity?",[292,1096,1098],{"id":1097},"responsibility-begins-after-go-live","Responsibility begins after go-live",[236,1100,1101],{},"To me, go-live is not a success. It's the beginning of responsibility.",[236,1103,1104],{},"Only in day-to-day operations does a platform prove whether it truly holds up: whether it stays stable, whether the team can work with it efficiently, and whether it can evolve without unnecessary friction.",[236,1106,1107,1108],{},"That's why my work doesn't end with the handover. That's where the real value creation begins: ",[240,1109,1110],{},"Optimize. Automate. Scale.",[236,1112,1113],{},"I don't think in short-term projects, but in commerce systems that carry their weight for the long run. Technology shouldn't just cover today's needs — it should open up new possibilities.",[292,1115,1117],{"id":1116},"clarity-is-part-of-working-together","Clarity is part of working together",[236,1119,1120],{},"Good results don't come from saying yes to every idea. That's why I also say no — to bad requirements, to short-term thinking, and to projects without a discernible direction.",[236,1122,1123],{},"I prefer working with decision-makers who take ownership. With teams that are ready to genuinely change things instead of merely managing existing problems. And with companies that see technology as an investment — not as a necessary cost item.",[236,1125,1126],{},"That's not always comfortable. But it creates clarity, protects budgets, and leads to better results.",[292,1128,1130],{"id":1129},"what-i-stand-for","What I stand for",[236,1132,1133],{},"I don't want to simply be busy. I want to create impact.",[236,1135,1136],{},"With nuonic we build commerce systems for companies that want to grow — faster, more stable, and more profitable.",[236,1138,1139,1140,1143,1144,1146],{},"Others talk about digitalization. We deliver it.",[1141,1142],"br",{},"\nOthers plan. We build.",[1141,1145],{},"\nOthers wait. We go.",{"title":929,"searchDepth":930,"depth":930,"links":1148},[1149,1150,1151,1152,1153,1154,1155],{"id":991,"depth":930,"text":992},{"id":1009,"depth":930,"text":1010},{"id":1028,"depth":930,"text":1029},{"id":1067,"depth":930,"text":1068},{"id":1097,"depth":930,"text":1098},{"id":1116,"depth":930,"text":1117},{"id":1129,"depth":930,"text":1130},"Projects, references, talks and events by Benedikt Rillox — founder and strategist at nuonic Digital, e-commerce consultant and developer since 2009.",[1158],"omr-festival-2026",{"src":1160,"alt":929},"\u002Fimages\u002Fteam\u002Fdefender.png",{"src":1162,"alt":1163},"\u002Fimages\u002Fteam\u002Fbenedikt-rillox.jpg","Benedikt Rillox",{},"Founder & Strategist",[1167,1168,1169],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbenedikt-rillox-4122b183\u002F","https:\u002F\u002Fgithub.com\u002Fbenediktrillox","https:\u002F\u002Fwww.xing.com\u002Fprofile\u002FBenedikt_Rillox",{"title":985,"description":1156,"articleModifiedTime":1171},"2026-08-14",{"loc":222,"lastmod":1171},{"linkedin":1167,"github":1168},"en\u002Fteam\u002Fbenedikt-rillox","team-benedikt-rillox","Io4iBFT4BZaQMrk8v8Woi1nCjxdLOcoLJReSh5tJVUg",{"id":1178,"title":1179,"author":231,"body":1180,"description":1237,"draft":960,"extension":961,"file":1238,"fileLanguage":1239,"gated":960,"image":1240,"meta":1243,"navigation":966,"ogImage":967,"pageCount":1244,"path":162,"publishedAt":1171,"robots":967,"schemaOrg":967,"seo":1245,"sitemap":1246,"squeeze":960,"stem":1247,"tags":1248,"translationKey":1251,"updatedAt":967,"__hash__":1252},"whitepapers_en\u002Fen\u002Fwhitepapers\u002Fe-commerce-compliance-2026-27.md","Compliance 2026\u002F27: Regulatory Wave in E-Commerce",{"type":233,"value":1181,"toc":1232},[1182,1185,1188,1192,1218,1222,1225,1229],[236,1183,1184],{},"2026\u002F27 brings the densest regulatory wave online retail has seen since the GDPR: between mid-2026 and the end of 2027, new obligations take effect almost every quarter. The withdrawal button and the EU Packaging Regulation already apply — this is no longer about preparation, but about retrofitting.",[236,1186,1187],{},"The good news: not every rule hits every merchant. This whitepaper puts every deadline in order, draws clean lines around who is affected when — and delivers the action items to match.",[292,1189,1191],{"id":1190},"whats-inside","What's inside",[303,1193,1194,1200,1206,1212],{},[306,1195,1196,1199],{},[240,1197,1198],{},"Deadline overview:"," Every effective date from GPSR (2024) to full CRA application (December 2027) in chronological order — including obligations already in force that many shops still leave open.",[306,1201,1202,1205],{},[240,1203,1204],{},"Eight regulations in detail:"," Withdrawal button, EU Packaging Regulation (PPWR), warranty & guarantee labels (EmpCo), Consumer Credit Directive CCD II, Cyber Resilience Act, EU Deforestation Regulation, the new Product Liability Directive, and the Digital Product Passport — each with concrete action items.",[306,1207,1208,1211],{},[240,1209,1210],{},"Applicability matrix:"," Which rules hit which merchant? Four merchant profiles as a quick self-test — from a purely domestic B2C shop to an importer with private labels.",[306,1213,1214,1217],{},[240,1215,1216],{},"Prioritized action plan:"," What to retrofit immediately and what must be in place by when — as a checklist with every date.",[292,1219,1221],{"id":1220},"who-this-whitepaper-is-for","Who this whitepaper is for",[236,1223,1224],{},"Shop owners, e-commerce leads, and product owners who want to know which of the eight regulations actually apply to their setup — and in what order to implement them. Compliance rarely fails on the legal text; it fails on unclear applicability and missing prioritization.",[292,1226,1228],{"id":1227},"the-key-figures","The key figures",[236,1230,1231],{},"Eight new regulations, five deadlines in 2026 alone, fines up to €200,000 under the PPWR alone. A single, clean applicability analysis along four criteria — customer group, assortment, shipping territory, role & size — replaces months of uncertainty.",{"title":929,"searchDepth":930,"depth":930,"links":1233},[1234,1235,1236],{"id":1190,"depth":930,"text":1191},{"id":1220,"depth":930,"text":1221},{"id":1227,"depth":930,"text":1228},"Withdrawal button, PPWR, warranty labels, CCD II, Cyber Resilience Act, Digital Product Passport — every deadline, who is affected when, and what to do.","\u002Fdownloads\u002Fwhitepapers\u002Fnuonic-whitepaper-e-commerce-compliance-2026-27-43284082.pdf","de",{"src":1241,"alt":1242},"\u002Fimages\u002Fwhitepapers\u002Fe-commerce-compliance-2026-27.svg","Timeline of the 2026\u002F27 e-commerce compliance deadlines",{},8,{"title":1179,"description":1237,"articleModifiedTime":1171},{"loc":162,"lastmod":1171},"en\u002Fwhitepapers\u002Fe-commerce-compliance-2026-27",[979,1249,1250],"E-Commerce Law","Regulation","whitepaper-compliance-2026-27","MSKoD_o3jIjceEJVXUhC8yqzaTj-zB00N1UKTzu7Mkk",1789040062023]