---
title: "Beyond SEO: Why AI Search Needs a New Playbook"
description: "Talk on visibility in AI search engines — what 14 peer-reviewed studies reveal about optimizing for generative search."
canonical_url: "https://nuonic.de/en/talks/beyond-seo-scuc-2026"
last_updated: "2026-08-14T18:31:52.172Z"
---

## About this talk

What happens to a shop's visibility when customers stop googling and start asking? This talk distills 14 peer-reviewed studies on optimizing for AI search: why earned media outweighs brand-owned content, why every engine ranks by its own rules, and why LLMs favor neutral, fact-based content — including the practical implications for e-commerce businesses.