Conversion is not a project. Four years of shop optimization.

Conversion is decided in the details: a cut-off price in the listing, a filter that breaks on the tablet, one checkout step too many. In a live shop with real traffic, these aren't trivialities but measurable revenue losses. The factual basis comes from operations itself — every ticket is a documented point of friction between customer and purchase. Making these friction points continuously visible is the foundation of our optimization work.

No big-bang relaunch, but continuous improvement:

• Smooth the purchase path: systematically declutter the entire checkout flow, step by step.
• Mobile at desktop level: bring the mobile experience up to the level of the desktop.
• Marketing cleanly integrated: embed affiliate, reviews, email and shipping communication into the shop without breaks.
• During live operations: every improvement in full daily business, without interrupting sales.

The critical conditions were named before implementation, not discovered during it:

• Shared systems: the shop shares systems and processes with COMSPOT's B2B business — changes never act in isolation.
• Extensive third-party stack: many integrations that must stay aligned with one another.
• Product data from upstream systems: article data comes from upstream systems and must flow in reliably.
• The open system: the most important constraint of all — every optimization happens on the live, revenue-relevant shop.

No concept loops, but continuous delivery to the standards of our Shopware development:

• Checkout redesign: six steps of the purchase path reworked individually — cart slide-in, cart view, login, shipping & payment, confirmation, order confirmation.
• Listing & product presentation: product lists, filters, variant logic and product streams continuously optimized — desktop, tablet and mobile.
• Mobile experience: mobile listing reworked, navigation, search and sliders stabilized for small viewports.
• Marketing integrations: AWIN affiliate tracking with voucher logic, Shopvote reviews, JUNE email marketing, PAQATO shipping communication, DooFinder product feed, PayPal optimizations.
• Sales features: live shopping formats in the listing, benefit banners, test-winner elements — implemented quickly whenever marketing needs them.
• Product data & operations: product uploads secured via API, performance bottlenecks (including database load) analyzed and fixed.

Since January 2022 the collaboration has run in the same rhythm: identify friction points, prioritize, implement, ship — as Shopware support & maintenance with a fixed cadence. The interlock with COMSPOT's B2B business (including shared delivery-time logic) ensures that the B2C and B2B channels don't drift apart.