Resources

Insights.

Insights on e-commerce strategy, technical architecture, and digital growth. Hands-on articles from our work on scalable Shopware systems.

Benedikt Rillox sorts four image types in an online shop by the AI Act deepfake definition — photorealistic AI product image and AI lifestyle image require labelling, AI cut-out and stylised illustration do not
E-Commerce Law

AI images in online shops: when the labelling duty applies

Article 50 of the AI Act has applied since 2 August 2026. What matters for shops is not whether an image was made with AI, but whether it counts as a deepfake — and that definition covers products too.
Benedikt Rillox places five goal systems — MBO, Balanced Scorecard, OKR, KPI tree and Hoshin Kanri — in a matrix of time horizon and data requirements, with F.O.C.U.S. as the connecting bracket
Strategy

Goal systems in e-commerce: OKR, Balanced Scorecard, or just a KPI tree?

OKR, Balanced Scorecard, KPI tree, Hoshin Kanri and MBO — five goal systems for one shop. Which one fits is decided by your data, team size and decision tempo, not by the trend.
Benedikt Rillox shows how the bottleneck in software development moved from writing code to judging it — a large team with many coordination paths next to a small senior team with a short decision chain
AI

AI in software development: why agency size is no longer an argument

AI moved the bottleneck in software development — from writing code to judging it. Why an agency's headcount no longer says anything about project speed, and which decisions count instead.
Benedikt Rillox explains a KPI definition as a formula with named source fields, time basis, scope and a stability rule, turning three diverging revenue figures into one binding number
Strategy

KPI definitions in e-commerce: metrics nobody negotiates anymore

Revenue, conversion rate, CAC — in most shops each of these has three definitions. What a KPI definition has to contain so that meetings argue about decisions instead of numbers.
Benedikt Rillox explaining the critical PHP2Shell vulnerability and the patched PHP versions for Shopware stores
Shopware

PHP2Shell: what the critical PHP flaw means for Shopware stores

Two critical RCE flaws in PHP (CVE-2026-109618, CVE-2026-109619, CVSS 9.2) affect every Shopware store. What to do now — and why no Shopware update fixes them.
Benedikt Rillox explains a measurable e-commerce strategy with a guiding statement, goals with a planned trajectory, KPIs as formulas over connected data sources, and measures with expected and measured impact
Strategy

Measurable strategy in e-commerce: why goals without numbers aren't goals

Most shops have dashboards but no measurable strategy. What a clear goal structure in e-commerce looks like, why it breaks down in daily operations — and why we're building our own commerce BI for it.
Benedikt Rillox presenting the COMSPOT trade-in flow from device selection and condition questions to the instant buyback value and the Shopware order with payout via SEPA or PayPal
Shopware

Trade-in instead of a drawer: device buyback on the product page at COMSPOT

COMSPOT customers can now trade in their old device while they buy — four steps on the product detail page, an instant estimated buyback value, payout after inspection. How the trade-in integration works in Shopware.
Benedikt Rillox presenting the comparison of nested display — explicitly allowed for the GARAN label under Annex II, unregulated for the warranty notice under Annex I
E-commerce law

The warranty label in a modal: may it appear only on click?

Nested display on click or mouseover: the regulation explicitly allows it for the GARAN label and says nothing about it for the warranty notice. The legal position, the Shopware update you need and the new inline option in 6.7.15.1 and 6.6.10.28.
Benedikt Rillox presenting the comparison of the site-wide warranty notice and the product-specific GARAN label with the 27 September 2026 deadline
E-commerce law

Warranty notice vs. GARAN label: the difference — and who has to do what

Two obligations, one deadline, plenty of confusion: what separates the harmonised warranty notice from the GARAN label and which merchant has to implement what by 27 September 2026.
Benedikt Rillox presenting how different search queries are clustered into one purchase intent and lead to the right product instead of zero results
E-commerce

Search in e-commerce: why your shop needs a search that actually finds

Why site search decides revenue, where it fails in practice and how to improve search quality measurably — including our approach with searchHub.
Benedikt Rillox presents the nuonic B2B Quote Management extension released in the Shopware Store, showing entry points, status workflow, line-item discounts and conversion into a Shopware order
B2B Commerce

B2B Quote Management & Price Requests: Our Plugin Is Live in the Shopware Store

Our plugin for B2B price requests is available in the official Shopware Store from 28 August 2026. Who it's for, which features it includes, and how it differs from the B2B Suite, contact-form plugins and custom builds.
Benedikt Rillox presenting the EmpCo obligation from 27 September 2026 – the harmonised warranty notice site-wide and the product-specific GARAN durability-guarantee label for Shopware
Shopware

Warranty label 2026: EmpCo obligation and Shopware 6 implementation

From 27 September 2026, the harmonised warranty notice and the GARAN label become mandatory. Who the EmpCo obligation applies to, what needs to be done and how to implement it in Shopware 6.
Benedikt Rillox presents the comparison — Shopware 5 at end of support versus Shopware 6 delivering GEO and compliance features from the core
Shopware

Shopware migration: you don't have to move to Shopware 6 — but here's what you lose

Do I have to migrate to Shopware 6? No — Shopware 5 can keep running with support. But without migrating you lose compliance and GEO/AI visibility that Shopware 6 delivers from the core.
Alex Jank presenting the three-step digital withdrawal process with withdrawal function, confirmation and email proof
Shopware

Withdrawal button 2026: requirement, implementation and Shopware 6 guide

When the withdrawal button is mandatory, what section 356a BGB requires and how to implement it properly in Shopware 6, natively or with a plugin.
Benedikt Rillox presenting how Shopware product data flows through controlled Product Feed and UCP paths to AI sales channels
Agentic Commerce

AI sales channels with Shopware: What merchants need to know

Shopware opens product data and buying journeys to ChatGPT and other AI agents. The benefits, limitations, availability, and path to a first Agentic Commerce channel.
Benedikt Rillox presenting a timeline of the main e-commerce deadlines from August 2026 to December 2027
Compliance

E-commerce deadlines 2026/27: What merchants need to implement now

Withdrawal function, PPWR, legal guarantee notice, CCD II, CRA and product passports: the next compliance deadlines from August 2026, ranked by urgency.
Benedikt Rillox presents the Shopware process for XRechnung and ZUGFeRD in B2B commerce
B2B Commerce

E-invoices in B2B commerce: XRechnung and ZUGFeRD with Shopware

XRechnung or ZUGFeRD for a B2B store? We explain the differences, German deadlines and three ways to generate and send structured e-invoices with Shopware.
Benedikt Rillox presenting Handelskönig's digital quote journey from product selection and price request to a Shopware order
B2B Commerce

From cart to quote: Handelskönig digitises B2B price requests

Since 17 August 2026, Handelskönig customers can request larger quantities and multiple products directly in the shop. Email ping-pong becomes a continuous B2B process.
Alex Jank presenting a timeline on which the Shopware 5 line ends in July 2024 while the Shopware 6 line keeps rising
Shopware

Shopware 5 EOL: The Decision Shop Owners Now Face

Shopware 5 has been end-of-life since July 2024. The risks of staying, the three realistic options — and how to make the call properly.
Benedikt Rillox presenting the key Shopware 6.7 improvements covering performance, accessibility, technology, and commerce
Shopware

Shopware 6.7: What the major release adds and why upgrading is worthwhile

Shopware 6.7 modernizes performance, accessibility, and technology. We explain the key additions across the 6.7 line and a safe upgrade process.
Benedikt Rillox presenting the Shopware 6.8 outlook for 2027 with roadmap and preparation steps
Shopware

Shopware 6.8: Outlook, roadmap, changes, and preparation

Shopware 6.8 is planned for 2027. We separate the confirmed roadmap, technical preparations, and open proposals and explain what merchants should do now.
Benedikt Rillox presenting a comparison of Shopware 6 Community Edition, Rise, Evolve and Beyond with prices and service levels
Shopware

Shopware 6 plans in 2026: Pricing and differences compared

Community Edition, Rise, Evolve or Beyond? We compare current prices, features, support and total costs across the Shopware 6 plans.
Benedikt Rillox presenting the Shopware GMV calculation and the one million euro threshold
Shopware

Shopware GMV: Calculation, €1 million threshold and consequences

How does Shopware calculate GMV? What happens above €1 million, and what are the consequences of using Community Edition without a commercial plan?
Benedikt Rillox presents the F.O.C.U.S. model for Shopware maintenance, retainers and continuous development
Shopware

Shopware maintenance: what a retainer must deliver

Shopware maintenance is more than updates and tickets. Here is how we combine operations, SLAs and continuous development in a F.O.C.U.S. retainer.
Benedikt Rillox presenting Shopware and Shopify compared between platform control and speed to market
Shopware

Shopware vs Shopify in 2026: Which platform fits whom?

Shopware or Shopify? An honest comparison of cost, B2B, customisation, operations and scale, with clear guidance for making the choice.
Benedikt Rillox presenting the roadmap for starting a new B2B store from processes and data to an MVP
B2B

Starting a new B2B store: Where to begin? A Shopware checklist

A new B2B store does not begin with design. This checklist covers processes, data, Shopware, integrations, sales enablement, self-service, and rollout.