Shopware costs per basket: do the maths.
Rise, Evolve or Beyond? Drag the GMV slider and read off what an average basket in your industry carries in Shopware licence and in total cost. Below, you set the assumptions for three years.
What does Shopware cost per order?
GMV = gross merchandise value, the gross order value processed through your Shopware instance.
Cost per basket
What an average basket in your industry carries in Shopware licence and in total cost.
- Orders per year
- 2,500
- Shopware licence
- €4.27
- Total cost (TCO)
- €15.87
- Orders per year
- 33,333
- Shopware licence
- €0.32
- Total cost (TCO)
- €1.19
- Orders per year
- 7,500
- Shopware licence
- €1.42
- Total cost (TCO)
- €5.29
- Orders per year
- 12,000
- Shopware licence
- €0.89
- Total cost (TCO)
- €3.31
The licence is only part of the bill.
Shopware Rise · annual billing · €3M
| Year | GMV | Total cost |
|---|---|---|
| 1 | €3M | €60,280 |
| 2 | €3.45M | €38,760 |
| 3 | €3.97M | €38,760 |
Tiers, not percentages.
The Shopware licence is not a percentage of revenue. It jumps at fixed GMV boundaries and stays flat in between.
The price has three parts: the plan's base price, an amount per started million above the included GMV, and from €15M an amount per started 3-million block. Boundaries are inclusive: sitting exactly on a tier boundary still means the lower tier, the next euro of revenue means the next one. Monthly billing costs 5% more than annual billing.
For a single order that means: within a tier the licence share per basket falls with every additional euro of revenue, at the tier boundary it jumps up. Anyone sitting just above a boundary pays the most for their last orders. That is why the GMV you expect in two years deserves a look before you sign, not just today's.
What a Shopware project costs beyond the licence is on our Shopware pricing page. If the platform question is still open, our Shopware vs. Shopify comparison weighs both models against each other.
Frequently asked questions about Shopware costs and GMV.
Why does the calculator not show monthly prices? +
Because Shopware conditions are negotiated individually and may change. A list price would not be binding for your quote. What can be compared is the load per order. So the calculator converts licence and total cost to an average basket, or to your own.
How does Shopware calculate GMV? +
GMV (gross merchandise value) is the gross order value processed through your Shopware instance. When you sign, you state the expected annual GMV; it determines the booked tier (allowance). How cancellations, returns and taxes are treated is defined in the GMV definition of the Shopware GTC. Your contract is binding.
What happens if I exceed my GMV allowance? +
Shopware reviews the actual GMV once a year. If it exceeds the booked tier by more than 5%, the contract is adjusted to the matching tier, for the future only, never retroactively (GTC clause 32.2). If you are above the tolerance, plan the next tier yourself rather than being moved.
Which contract terms and notice periods apply? +
Rise, Evolve and Beyond have a minimum term of 24 months and renew automatically unless cancelled with 6 months' notice (GTC clause 31.2). From the renewal on, Shopware may raise the price by up to 20% (GTC clause 32.4). The TCO block above has a switch for that.
Are Shopware prices negotiable? +
Yes. Discounts on the list price are common. What matters is that a discount applies to the contracted GMV tier. If the shop grows beyond it, the contract's pricing logic applies again for the next tier. So calculate with the GMV you expect in two years, not today's.
Are these official Shopware prices? +
No. The calculator reproduces the tier logic of the Rise, Evolve and Beyond plans up to €30M GMV; above that Shopware quotes individually. Conditions may change and depend on your negotiation. Only your quote from Shopware is binding. The calculator does not run against live Shopware systems.
Four levers before you sign.
Calculate with the GMV in two years
The minimum term is 24 months. Book the tier for today's revenue and the annual GMV review moves you up. So calculate with the revenue at the end of the term.
Know your distance to the next tier
Just above a boundary you pay the most for your last orders. If your GMV sits close to a tier, that belongs in the negotiation.
Plan for the price increase and notice period
From the renewal on Shopware may raise the price, and the notice period is six months. Both belong in the three-year calculation, not in a footnote.
Compare total cost, not the licence
Hosting, implementation, development and plugins usually weigh more than the licence. Compare licences only and you negotiate the smaller item.
