Case Study · F.O.C.U.S.

A relaunch was the beginning. The ownership stayed.

Since the 2021 Shopware relaunch, nuonic has run and evolved COMSPOT's online shop — across a full platform generation from Shopware 5 to 6.7. More than 1,500 work items, four years, a system that never stood still. Delivered with the F.O.C.U.S. framework.
COMSPOT online shop — omnichannel integration of Apple Premium retail and e-commerce
FFacts

Reality over assumptions

OObjectives

Clarity before speed

CConstraints

The truth about systems

UExecution

Build, don't discuss

SScaling

Growth is a system

At a glance
Client
COMSPOT – Apple Premium Partner
Industry
ITC Retail / Omnichannel
Platform
Shopware 5 → 6 → 6.7
ERP
BYOS (in-house development)
Start
Relaunch go-live 2021
Status
ongoing (2026)
Services
Maintenance · Continuous development · SW upgrades
Shopware 5Shopware 6.7EPOQ SearchEPOQ RecommendationsStore LocatorStore PickUpConfigurator UXTargo LeasingBYOS (ERP)CMP / GTMOmnichannel
F

Facts— Reality over assumptions

COMSPOT is one of Germany's leading Apple Premium retailers — with brick-and-mortar stores and an online shop closely interlocked with the in-store business. After the 2021 Shopware relaunch, this shop didn't need a one-off project but a partner: a Shopware agency that safeguards operations and keeps evolving the system across years and platform generations.

O

Objectives— Clarity before speed

  • Stability in daily operations: a high-traffic shop that sells without interruption.
  • Interlock omnichannel: integrate store locator, store pickup, and branch inventory seamlessly into the online purchase.
  • Increase conversion: search, listing & recommendations (EPOQ) plus an optimized configurator UX.
  • Stay future-proof: across Shopware versions — through to the current 6.7 upgrade.
C

Constraints— The truth about systems

  • No standstill: every change has to hold up in the live operation of a high-revenue shop.
  • A grown integration landscape: the in-house ERP BYOS, EPOQ, tracking/CMP, Targo leasing, branch binding — everything interlocks.
  • Platform switch in production: Shopware 5 → 6 → 6.7, without interrupting daily business.
  • Clean release: structured workflows from release through stage QA to live QA.

Why F.O.C.U.S.?

Projects don't fail on technology, but on unclear facts, goals, and limits. The framework forces clarity — before the first line of code.

1,500+
Work items handled
~4.5 yrs
Ongoing partnership
SW 5 → 6.7
Platform generation supported
11
Development initiatives

Execution & Scaling

Not a one-off project. A system that never stood still.

U

Execution— Build, don't discuss

More than 1,500 work items over four years of Shopware development — structured into eleven development initiatives instead of worked off as a ticket graveyard. Every change runs the same path: release, stage QA, live QA.

Every work item by the same formula: impact on revenue & stability · commitment to the deadline · ownership over years.

  • EPOQ integration: intelligent search, listing, and product recommendations for more conversion.
  • Omnichannel expanded: store locator and store pickup with branch inventory right in the purchase flow.
  • Configurator UX optimized: and the product detail page (PDP) continuously improved.
  • Targo leasing integrated: financing as a payment method for commercial customers.
  • BYOS connection maintained: the interface to the client's own ERP kept stable across every version jump.
  • Tracking & consent kept clean: CMP/GTM adjustments carried forward over the years.
S

Scaling— Growth is a system

This is where a project separates from a partnership. Maintenance turned into strategic development — carried across a full platform generation:

  • Shopware 5 → 6 → 6.7: migration to Shopware 6 and major upgrades without standstill in daily business.
  • Maintenance became strategy: a dedicated initiative for strategic development & analysis.
  • Continuous delivery: ~1,500 work items prioritized data-driven instead of in a big bang.
  • Stable operation over years: Shopware support & maintenance with the same partner from 2021 to today, without friction from a handover.

Go-live is not the success. It's the starting point of ownership.

Four and a half years later, the shop runs on a platform generation further than on day one — with more features, new sales channels, and stable across every upgrade.

Four roles, one team

Four roles, one system that holds.

Responsibility across the full cycle — operationally tied to the phases, with no handoffs into the void.

Strategist

Clarify facts, goals & limits – before anything is built.

Architect

Update-capable structure across platform generations.

Builder

Deliver iteratively – with pipeline, stage & review.

Operator

Own operations, upgrades & development over years.

After the relaunch of our online shop, we weren't looking for a service provider but a partner – and with nuonic Digital we found exactly that. Across several years and a complete platform switch from Shopware 5 to 6.7, our shop ran reliably while continuously getting better. From the interplay with our in-house ERP to the integration of stores and online through to new sales channels, the team reliably delivered complex requirements – always with an eye on what truly moves our business forward. The collaboration is partnership-driven, forward-looking, and I can recommend it without reservation.
Michael Hencke - Managing Director & Founder, ByteClub & COMSPOT GmbH · on working with nuonic Digital
Contact

Does your shop need a partner, not a service provider? Let's talk about impact.

nuonic Digital GmbH & Co. KG · Munich & Hamburg
Let's talk about impact[email protected]+49 8141 828197-0
Benedikt Rillox and Alex Jank, the founders of nuonic Digital