Case Study · F.O.C.U.S.
Reality over assumptions
Clarity before speed
The truth about systems
Build, don't discuss
Growth is a system
COMSPOT is one of Germany's leading Apple Premium retailers — with brick-and-mortar stores and an online shop closely interlocked with the in-store business. After the 2021 Shopware relaunch, this shop didn't need a one-off project but a partner: a Shopware agency that safeguards operations and keeps evolving the system across years and platform generations.
Why F.O.C.U.S.?
Projects don't fail on technology, but on unclear facts, goals, and limits. The framework forces clarity — before the first line of code.
Execution & Scaling
More than 1,500 work items over four years of Shopware development — structured into eleven development initiatives instead of worked off as a ticket graveyard. Every change runs the same path: release, stage QA, live QA.
Every work item by the same formula: impact on revenue & stability · commitment to the deadline · ownership over years.
In day-to-day business, you quickly notice whether an agency truly understands your shop. With nuonic Digital, that is exactly the case: direct communication, proactive contacts, and solutions that fit our processes — not the other way around. Whether it is search and recommendations through EPOQ, connecting our store inventory for store pickup, or ongoing Shopware updates, requirements are implemented properly, aligned transparently, and reliably brought live through approval, staging, and live QA. For me as Team Lead eCommerce, that means above all one thing: I can rely on our shop running stably while continuously improving.
This is where a project separates from a partnership. Maintenance turned into strategic development — carried across a full platform generation:
Go-live is not the success. It's the starting point of ownership.
Four and a half years later, the shop runs on a platform generation further than on day one — with more features, new sales channels, and stable across every upgrade.
Clarify facts, goals & limits – before anything is built.
Update-capable structure across platform generations.
Deliver iteratively – with pipeline, stage & review.
Own operations, upgrades & development over years.
After the relaunch of our online shop, we weren't looking for a service provider but a partner – and with nuonic Digital we found exactly that. Across several years and a complete platform switch from Shopware 5 to 6.7, our shop ran reliably while continuously getting better. From the interplay with our in-house ERP to the integration of stores and online through to new sales channels, the team reliably delivered complex requirements – always with an eye on what truly moves our business forward. The collaboration is partnership-driven, forward-looking, and I can recommend it without reservation.
We have also implemented our searchHub integration at COMSPOT. The searchHub at COMSPOT case study explains why search quality goes beyond returning a list of results.
