A relaunch was the beginning. The ownership stayed.

COMSPOT is one of Germany's leading Apple Premium Partners and an authorized Apple service provider. The business spans brick-and-mortar stores and the online shop at comspot.de — the two closely interlocked: advice, sales, repair, and device buyback all reach across both channels.

The assortment is Apple-centric — Mac, iPhone, iPad, Apple Watch, accessories, AppleCare+ — and is carried by services a pure online shop does not cover: repair as an authorized service provider, trade-in of used devices, financing, plus dedicated offers for business customers and the education sector. It is exactly this mix of three audiences (B2C, B2B, education) and two channels that the platform has to carry.

The situation: The shop ran on Shopware 5, whose end of life was in sight — and it was not an isolated channel but hung on a grown integration landscape: the in-house ERP BYOS, branch inventory, search and recommendations, tracking and consent. Three problems coincided: online and in-store remained separate worlds for customers, search and configurator UX cost conversion, and the upcoming platform switch was not allowed to slow a high-revenue shop for a single day.

What this shop needed, therefore, was not a one-off project but a partner: a Shopware agency that safeguards operations and keeps evolving the system across years and platform generations.

• Stability in daily operations: a high-traffic shop that sells without interruption.
• Interlock omnichannel: integrate store locator, store pickup, and branch inventory seamlessly into the online purchase.
• Increase conversion: search, listing & recommendations (EPOQ) plus an optimized configurator UX.
• Stay future-proof: across Shopware versions — through to the current 6.7 upgrade.

• No standstill: every change has to hold up in the live operation of a high-revenue shop.
• A grown integration landscape: the in-house ERP BYOS, EPOQ, tracking/CMP, Targo leasing, branch binding — everything interlocks.
• Platform switch in production: Shopware 5 → 6 → 6.7, without interrupting daily business.
• Clean release: structured workflows from release through stage QA to live QA.

More than 1,500 work items over five years of Shopware development — structured into eleven development initiatives instead of worked off as a ticket graveyard. Every change runs the same path: release, stage QA, live QA.

Every work item by the same formula: impact on revenue & stability · commitment to the deadline · ownership over years.

• EPOQ integration: intelligent search, listing, and product recommendations for more conversion.
• Omnichannel expanded: store locator and store pickup with branch inventory right in the purchase flow.
• Configurator UX optimized: and the product detail page (PDP) continuously improved.
• Targo leasing integrated: financing as a payment method for commercial customers.
• BYOS connection maintained: the interface to the client's own ERP kept stable across every version jump.
• Tracking & consent kept clean: CMP/GTM adjustments carried forward over the years.
• Education integration: a dedicated path for the education segment mapped into the shop (2026).

This is where a project separates from a partnership. Maintenance turned into strategic development — carried across a full platform generation:

• Shopware 5 → 6 → 6.7: migration to Shopware 6 and major upgrades without standstill in daily business.
• Maintenance became strategy: a dedicated initiative for strategic development & analysis.
• Continuous delivery: ~1,500 work items prioritized data-driven instead of in a big bang.
• Trade-in inside the purchase: device buyback right on the product page instead of a separate portal — with an instant buyback value and payout after inspection.
• Stable operation over years: Shopware support & maintenance with the same partner from 2021 to today, without friction from a handover.

The relaunch is not the result — what has run differently since is:

• Platform risk: previously Shopware 5 with its end in sight — today Shopware 6.7 on the Evolve plan, across two generation changes and without standstill in daily business.
• Delivery cadence: previously individual projects — today 48 sprints since 2021, each through the same chain of approval, stage QA, and live QA.
• Delivery volume: 1,500+ work items in five years, structured into eleven development initiatives instead of worked off as a ticket graveyard.
• Omnichannel: online and in-store used to be separate worlds for customers — today store locator, store pickup, and branch inventory run inside the purchase flow itself.
• Trade-in: previously a separate buyback portal with a broken handover — today buyback right on the product page, with an instant value at the moment of purchase.
• Sales channels: Targo leasing as a financing route for commercial customers and the education integration in the shop — two channels that previously sat outside e-commerce.
• Partnership continuity: one partner since May 2021 — no agency change across the entire platform switch, and therefore no loss of knowledge.

Today: The shop runs on Shopware 6.7, the move off the 5.x line is complete, and development continues on a fixed sprint rhythm — sprint 48 fell in October 2026. Omnichannel, the ERP connection, search, financing, and trade-in are live; 2026 added the education integration.

Next: The work shifts from platform catch-up to sales channels: further expansion stages for education and business customers, search quality as a topic of its own (searchHub), plus ongoing upkeep of consent and tracking. The B2B Components of the Evolve plan are the obvious next expansion stage for the business-customer segment — the licence is in place, the process follows the prioritization. The operating model stays the same: prioritize by data, deliver in sprints, safeguard through stage and live QA.