Xucker goes live. A system that generates revenue.

Xucker stands for sugar-free and sugar-reduced food — a content-driven D2C shop with recipes, a magazine, and products that need explaining. The basis: Shopware 5 with end of support on the horizon, custom-grown commerce logic, and SEO substance built up over years. The system audit showed: the platform wasn't limiting today's revenue, but every future decision.

Not "a new shop", but clearly defined goals before the first line of code:

• A future-proof platform before Shopware 5's end of support — via a Shopware migration without loss of functionality.
• Preserve the content worlds: recipes, magazine, and storytelling as experience worlds — an upgrade, not a compromise.
• Business logic as clean plugins instead of core modifications — update-capable from day one.
• Go-live without a break: fully migrate customers, orders, reviews, and SEO substance.

The critical conditions were named before implementation, not discovered during it:

• Live operation — the migration ran during full daily business.
• Data from Shopware 5: existing customers, order history, thousands of reviews.
• Fixed system landscape: SAP Business One as ERP (via Sync4), Trusted Shops, tracking setup.
• Grown URL structure — every lost URL is lost revenue.

148 work items, structured into five epics: base setup, frontend & theme, backend & custom plugins, experience worlds, go-live & deployment. No endless concept phases — iterative delivery with a staging system and deployment pipeline from the very first work item.

• 9 custom plugins instead of core hacks: minimum order quantities, direct debit payment, content teasers, product sliders, custom experience-world elements, and more — every requirement encapsulated and update-capable, following the standards of our Shopware development.
• Content migration with substance: recipes, magazine, FAQs, and brand pages rebuilt as experience worlds — including rich snippets for recipes and reviews.
• Data migration without a break: existing customers, order history, and imported reviews from Shopware 5.
• ERP integration secured: SAP Business One via Sync4 — articles, stock, and orders in automatic sync, throughout the migration.

Go-live in November 2023 — during live operations, on schedule.

And this is where a project becomes a partnership. After go-live, nuonic took full responsibility for Shopware support & maintenance and continuous development — 443 further work items, prioritized by data:

• 54 releases in two years — continuous instead of big bang.
• Shopware 6.5 → 6.6 → 6.7 — major updates without downtime in daily business.
• BFSG accessibility implemented before it became a risk — including legal requirements from the legal opinion.
• Performance as a standing order: search moved to OpenSearch; sessions, cache & cart offloaded to Redis.
• Marketing stack expanded: Klaviyo, server-side tracking, Mollie as payment provider, affiliate and marketplace integrations.