Your B2B project in twelve questions.
Twelve questions about pricing, order paths, purchasing organisation and merchandise management — one per step. At the end you get your B2B profile with the building blocks your setup has to carry.
What your B2B setup has to carry.
The shop is not a second sales channel.
It is your sales team — just without the waiting, the re-typing and the closing time.
Nobody sells through shop windows in B2B. Here a buyer orders who knows their supplier, has the article numbers in their head and really wants one thing: to order quickly at the right price. Every order that runs through a phone call, an e-mail and a manual entry costs time on both sides — and is still more error-prone than the digital route.
A B2B shop takes the manual work out of that process without abolishing sales. Quite the opposite: it moves the work to where it has an effect — away from data entry, towards advising, calculating and developing accounts. What that looks like in practice is shown by the digital price requests at Handelskönig and our page on Shopware B2B.
Relief on the inside, self-service on the outside.
Sales stop re-typing orders
Routine orders from regular customers do not need a human. Every reorder that happens in the shop is one e-mail less in the inbox — and one more quote your team actually gets to write.
Open for orders around the clock, even when nobody is in the office
Purchasing does not only happen between nine and five. Night shift, weekend, public holiday, the half hour before work starts on site — the shop takes the order and confirms it without anyone waiting.
Customers see their price, not just a price
Customer group, quantity tier, contract price from the framework agreement — visible without asking. Anyone who can look up their own price does not call, they order.
Status, documents and history without asking
Where is my delivery, what did I order last year, where is the invoice? Answers your team looks up today are in the customer account — available at any time.
Fewer errors, less rework
Article number, quantity, packaging unit — what arrives is what the customer selected. No transposed digits from a phone call, no query about an illegible order, no accidental return.
More customers without more headcount
A manual order process grows linearly with staff, a digital one does not. That is exactly where it is decided whether your sales team scales — or just gets busier.
What changes for sales and for customers.
- Orders arrive by phone, e-mail and PDF — and get re-typed
- Price information only when someone in sales is available
- Delivery status and past orders are looked up one by one
- Reorders tie up the same time as new business
- Outside office hours nothing happens at all
- More revenue automatically means more inside sales staff
- Orders arrive structured and land directly in the ERP
- Every customer sees their own prices and terms at any time
- Status, documents and order history live in the customer account
- Reordering takes three clicks instead of three messages
- The shop accepts orders around the clock
- Sales focus on advice and projects instead of data entry
A profile is not a quote — but it is a basis.
The question is never whether Shopware can do B2B. The question is which of your processes belong in the shop — and which in the ERP.
The configurator does not ask about features but about your business: how prices come about, how orders reach you, who orders on the customer side, which terms apply and which system owns the data. Those are the points that drive effort in B2B projects — not the number of products.
The result names the building blocks your setup has to carry and the places where projects like this tend to tip over. Whether we deliver that with Shopware standard features, B2B functionality or custom development is decided by your processes — not by a product page.
Common questions about the configurator.
What do I get at the end? +
A B2B profile with the building blocks your setup has to carry, the focus areas for exactly this constellation and three concrete next steps. On request we send you the summary by e-mail.
Why doesn't the configurator show prices? +
Because a number without knowing your processes would be a guess. Our day rate and project ranges are published openly on the pricing page — what your project actually costs is something we say once we have seen the shop, the ERP and the order paths.
How long does it take? +
Three to four minutes. Twelve questions, usually one click each. You can jump back and change answers at any time using the step markers.
Do I need a Shopware licence with B2B functionality? +
Not necessarily. Tiered prices, customer groups and invoice purchase also run on the standard. As soon as company accounts with several buyers, budgets and approvals come into play, the B2B functionality is worth a look — which route is cheaper depends on the number of processes, not on the label.
Our customers prefer to order by phone — is a shop worth it at all? +
Yes, just differently than in B2C. The shop does not replace the phone call, it takes the routine out of it. In practice reorders and standard items move into the shop first, while advice and special cases stay with sales — exactly where they belong.
Does a B2B shop make the field sales team redundant? +
No, it makes them more productive. When standard orders run digitally, there is more time for account development. Many teams even use the shop themselves — as a catalogue with correct customer prices during an on-site visit.
What happens to my answers? +
Nothing as long as you do not send them. The answers stay in your browser. Only when you ask for the result by e-mail do we receive your name, e-mail address and the summary — and we use them to get back to you.
