Talks
Beyond SEO: Why AI Search Needs a New Playbook
Talk on visibility in AI search engines — what 14 peer-reviewed studies reveal about optimizing for generative search.
About this talk
What happens to a shop's visibility when customers stop googling and start asking? This talk distills 14 peer-reviewed studies on optimizing for AI search: why earned media outweighs brand-owned content, why every engine ranks by its own rules, and why LLMs favor neutral, fact-based content — including the practical implications for e-commerce businesses.
How we apply these findings to Shopware shops is described on our page on Generative Engine Optimization (GEO) for Shopware.
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