Case Study · F.O.C.U.S.
Reality over assumptions
Clarity before speed
The truth about systems
Build, don't discuss
Growth is a system
The existing JTL-Shop was limiting growth: restricted frontend flexibility, labor-intensive content maintenance, limited extensibility. The system audit made visible where time and conversion were being lost — and where the technical scaling limits lay. The consequence: the move to Shopware 6 as a planned Shopware migration instead of a risky big bang.
Not "we need a new shop", but measurable goals: a platform that grows with the business, seamless JTL-Wawi integration without data breaks, preservation of the established SEO substance, and a deployment process that enables continuous releases instead of preventing them.
The critical conditions were named before implementation, not discovered during it: JTL-Wawi as the fixed ERP, ongoing business operations without interruption, full migration of customers, orders, and loyalty points with continuous number ranges, plus a URL structure grown over years that could not be allowed to break.
Decision formula met
Measurable impact, the client's readiness to decide, clear ownership on both sides. Only then does a project start at nuonic.
Execution & Scaling
No concept loops, but a production-ready system from our Shopware development:
Go-live in October 2024 — on schedule, during live operations.
Since go-live, the continuous optimization cycle has been running — Shopware support & maintenance with a fixed release rhythm instead of ad-hoc firefighting:
Impact over activity
Nearly 290 work items since go-live are not busywork — they are proof that an actively operated shop is a living system. Responsibility doesn't end at go-live. It begins there.
I had imagined the complete migration of our shop to Shopware 6 to be far more nerve-wracking. nuonic ran the project so methodically — from the development environment through data migration and the JTL connection all the way to go-live — that we could focus on day-to-day business instead of putting out fires. The new theme, the checkout, and the entire plugin landscape – AmazonPay, PayPal, Trusted Shops, our loyalty system – ran smoothly from day one. But what truly won us over is the time afterwards: releases arrive in a reliable rhythm, bugs are fixed quickly and traceably, and with Shopware updates or security patches nuonic reaches out proactively before things become critical. Even on mandatory topics like the Digital Product Passport, the team thinks ahead instead of just ticking boxes. For us, this is no longer a mere agency relationship, but a true technical partner.
